Boost your revenue


A powerful reservation system

AccorHotels' reservation system, known as TARS, is a highly efficient distribution platform that meets all the needs of your hotel from online reservations and payment to sales optimization and management.

  • Key figures 2015
  • - 63% of TARS contribution rate to total hotel revenue on average, up by 3.5 points over the previous year
  • - 35 million reservations 
  • - 65 million room nights generated 
  • - 1.3 reservation every second

The biggest range of real time connectivity solutions

Stimulate your direct sales thanks to AccorHotels direct channels

A stronger online presence

AccorHotels guarantees you a stronger e-commerce presence, with:

- accorhotels.com, a multi-brand portal unique in the sector: 33 geolocalized versions, 18 languages, 27 million visitors per month, equal to 50% of direct web traffic

- the 13 commercial websites of our hotel brands: sofitel.com, novotel.com,
ibishotel.com, etc., representing 11.5 million visits in 2015.

  • Key figures 2015
  • - No. 1 hotel group in terms of traffic (source ComScore, except USA)
  • - 17% in direct sales, via AccorHotels websites 
  • - 324 million visits to AccorHotels websites

A rapidly growing mobile presence

As for its e-commerce strategy, AccorHotels offers you a unique mobile presence, with:

- mobile sites for each of its brands

- an exclusive, multi-brand, one-stop 

  • Key figures 2015
  • - 40% of AccorHotels web visits are from mobile devices
  • - +155% rooms booked via the accorhotels.com and brand mobile apps
  • - 3 million app downloads

Call centers and after-sales service

Our A3C (ACCORHOTELS CUSTOMERS CONTACT CENTERS) call centers not only take care of your telephone bookings via AccorHotels central telephone reservations but they also manage your customer relationship: (emails, postal mail, social networks, etc.) as well any claims. 

  • Key figures 2015
  • - 1,800 hotels already have this service
  • - 2.9 million booking calls managed by our Overflow service
  • - 93% answer rate 

Optimize your indirect sales by connecting to the most powerful partners at the best conditions

- A privileged partnership with the major online travel agencies : booking.com, Expedia, HRS, etc.

- Increased presence on price-comparison websites like TripAdvisor, Kayak, or Google, which compare several hotels to facilitate customer choice.

- Reservations made easier on the Global Distribution Systems (GDS) AccorHotels works with more than 20,000 travel agency partners which book rooms via the GDS.

Improve your hotel's performance thanks to AccorHotels' RMD (Revenue Management on Demand)

A highly effective solution to optimize your revenue

To optimize your occupancy rate and average room price and to boost your hotel's revenue, AccorHotels has developed real expertise in revenue management. Our Revenue on Demand (RMD) solutions help you analyze and anticipate market trends and customer demand and transform opportunities into real bookings. By combining our technical solutions, our training programs, and the expertise of our teams, you benefit from a real return on your investment. 

  • Key figures 2014
  • - 1,600 hotels equipped with RM solutions 
  • - 700 expert Revenue Managers experts around the world
  • - + 8% in REVPAR performance on average for hotels using RMD

Profit from AccorHotels' ambitious digital strategy: a 220 million euro plan for the next 4 years

An investment in the future to serve our common interests

Because our primary source of revenue today, and for the foreseeable future, is digital, it is our top priority. We are rolling out a 220-million euro, 4-year plan to develop 8 programs to enhance the digital experience of our customers, partners and employees.


AccorHotels use cookies on this website.
By continuing your navigation without changing your cookie settings, you accept the use of cookies to analyse and measure audience, attendance, navigation and redirection from external websites. To learn more about the policy, please click here !