Attract new guests

A simple and attractive program

Le Club AccorHotels is a free loyalty program which lets members earn points for every expenditure at one of the 2,900 participating hotels from the AccorHotels group. Members can convert these points into reductions on future stays or into air miles with a partner airline company. Le Club AccorHotels members stay twice and spend twice than the non-members.

  • Key figures 2015
  • - Nearly 25 million members
  • - 18,200 new members every day on average
  • - 28% of Accor room revenue is generated by Le Club AccorHotels members
  • - 85% of Club members book through AccorHotels direct channels

Active members by category

Active members by zone of residency

A global centralized customer database

For many years, AccorHotels has benefited from a powerful CRM enabling it to optimize, process and analyze customer data. This valuable tool helps the Group to improve its commercial discourse, target its initiatives, and strenghten customer loyalty. Whatever the source of information (e.g. Internet sites, mobile devices, call centers, hotel PMS, GDS), customer data is shared among all the Group's hotels of all the brands, and in all their countries.

  • Key figures 2015
  • - 53 million individual customers in the B2C customer database
  • - 800,000 corporate accounts & travel agencies in the B2B customer database
  • - x2One personalized message means twice the spending

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