AccorHotels has the strength of two Loyalty Programs working together to attract, engage and retain our most valuable guests. Both are equally important and are designed for different customer segment


AccorHotels' Asia Pacific subscription program, AccorHotels Advantage Plus, has been rewarding members for 18 years. With over 450 participating hotels across Asia Pacific, it is designed with the leisure traveller in mind and offers a range of exclusive benefits and excellent value.

In addition, members of AccorHotels Advantage Plus are automatically enrolled in Le Club Accorhotels at the silver elite membership tier. For more details, visit

Asia Pacific Program

- Launched in 1994
- Over 250,000 members
- Subscription Program
- Exclusive benefits including accommodation & dining discounts
- Annual fee of AU$299


AccorHotels’ worldwide free loyalty program, Le Club Accorhotels: more information

Benefits for franchise hotels participating in the programs:

  • - Attract new guests and business to the hotel
    - Programs are designed to: 
              Increase guest repeat business to hotels
  •           Increase average spend of guests enrolled in the programs
              Increase guest engagement through member recognition and rewards

  • - Increase share of wallet spend by shifting more of individual member spend away from key competitors
    - Increase marketing efficiencies through targeted communications to members, driving business to hotels when they need it
    - Decrease distribution costs by driving members to book through lower cost channels, ie web through


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