Accor becomes AccorHotels… Let's hear our story!
A new name, a new identity, a new tagline.
Accor becomes AccorHotels And expands its playing field by shaking up hospitality codes and offering its guests, partners and employees a unique experience.
Who we are: image story
A powerful graphic territory that is instantly attributable to the brand and is people-centric to reflect the Group’s new philosophy: Feel Welcome.
Our new identity: what you need to know
A new film that reveals everything about Accor’s new identity in a few minutes.
Our unifying mindset