Accor, prizewinner of the 2010 Global Vision Awards for its policy to fight sexual tourism involving children

In November 2010, Accor won a Global Vision Award in the “Human Rights” category for its global policy to fight sexual tourism involving children.
Organised by the prestigious American travel magazine, “Travel + Leisure”, the Global Vision Awards reward responsible travel companies. The jury was made up of eminent personalities including the President of the World Monuments Fund (WMF) and Dr Joseph Stiglitz, Nobel Prizewinner for Economics.

Accor’s commitment to child protection

The fight against sexual tourism involving children is one of the eight priorities of Earth Guest, the Group’s sustainable development programme.

Accor South-East Asia hoteliers were forerunners in steering through initiatives with the ECPAT International* NGO as of 2002.

The subject has become a Group policy and Accor still continues to act in partnership with ECPAT. Accor trains its local teams in how to react in risk situations: in 2009 alone, 13,000 employees were trained in Asia, Europe, South America and sub-Saharan Africa. Every year, more than 10,000 employees are thus trained.

Moreover, Accor promotes ECPAT awareness campaigns directed at its customers in hotels.

The Group has also made its commitment official by signing the “Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism”.
This Tourism Child-Protection Code of Conduct, finalised by ECPAT and the World Tourism Organisation sets out the principles of an active policy against this problem. To date, Accor has signed the Code of Conduct in 34 countries.

The latest project to date: the Accor teams in Germany, Austria and Switzerland, partners of an international prevention campaign against sexual exploitation of children

Germany, Austria and Switzerland launched the first international campaign against the sexual exploitation of children by tourists in September 2010. This campaign, steered through by the Ministries of the Economy, Justice and Family of the three countries, in cooperation with ECPAT, Interpol and tourist federations, aims to promote tourist awareness of the issue. It is mainly based on a video called “Witness – Zeuge” which conveys the following message: “We can stop the sexual abuse of children if we do not close our eyes”. This video is screened in airports, aircraft, stations or hotels in the three countries.

In Germany, Austria and Switzerland, Accor actively supports this campaign and thus reinforces its commitment to child protection through several actions: screening of the campaign film in hotel rooms, distribution of campaign flyers, training of employees in child protection, etc.

*ECPAT (End Child Prostitution, Pornography and Trafficking of Children for Sexual Purposes) is an international NGO comprising 77 organisations established in more than 70 countries.


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