Accorhotels.com creates "Inspiration", an unmatched travel service
What do you fancy? Wellness, nature, exploration, something amazing…? Finding the perfect destination is a real challenge for many customers. Accorhotels.com’s teams have just imagined a particularly innovative service designed to help customers find their next travel destination using a constantly enriched range of proposals.
A whim, a journey
“Inspiration” by Accorhotels offers a selection of destinations and unusual addresses that are divided by theme. On the homepage, which mostly features appealing photos, internet users are invited to select their travel theme and specify whether they want to travel near or far. The search engine then generates a list of destinations and hotels based on their choices.
Amsterdam, Bangkok, Edinburgh and Buenos Aires are some of the cities customers can explore using this intuitive, user-friendly interface.
The direct booking battle
However, that’s not all. Of course, “Inspiration” does much more than provide a city name. It also recommends a host of things to do: boutiques, restaurants, outings and visits that match the trip theme and helps users find a hotel by providing direct access to the Group’s establishments.
The service strives to provide off-the-beaten-track offers and is regularly updated and expanded. Most importantly, recommendations are based on the opinions and requirements of Accorhotels.com’s community of users. Its online proposals will therefore evolve throughout the year according to the feedback provided via the questionnaire that users can access on the homepage under “Your opinion matters”.
In the long run, “Inspiration” should create a preference for our multi-brand booking portal and also enable us to generate more and more sales through our direct booking channels.