Accorhotels.com: the "Super Sales" heading towards new records
The promotional campaign kicks off yersterday. More than 1,300 Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis and all seasons/ibis Styles hotels* will be shaving up to 50% off bookings on Accorhotels.com, and via 30 outlets in 13 languages, through 22 June. The goal is simple: to continue to attract ever more internet users, boost bookings and build loyalty!
Stepping up exposure
The "Super Sales" spearhead promotional campaign should be breaking sales records once again this year. Several countries (France, Australia, the UK, Germany, Brazil, the Netherlands, Belgium, Russia, Switzerland and in the Middle East) are backing it up with original adverts on many high-traffic websites. This campaign should also ride the Accorhotels.com exposure-building advertising campaign for the first time (the spot has been tweaked for the occasion, to include the promotional message at the end).
This multichannel strategy, in other words, is boosting the Accorhotels.com website, which is constantly adding new features and services – and still cementing its presence as an essential player on the hotel booking landscape.
Pampering Accorhotels Club members
The deal also includes exclusive bookings for a week for the 9,000,000 Accorhotels Club members, who can get up to 50% discounts on stays (discounts for non-members are capped at 40%)!
The full list of participating hotels is on
*Deals apply to stays from 6 July to 2 September next.