Events

11/24/2010

all seasons: already 100 hotels in just 3 years!


With the opening of the all seasons Berlin Mitte, the brand has reached the 100-hotel mark worldwide!


all seasons Berlin Mitte

On November 1, the hotel opened its doors on Rosenthaler Platz in Berlin. Just a few minutes away from Alexanderplatz and the city’s hotspot “Hackesche Höfe”, the 7-floor hotel offers 145 rooms.
The interior designers Dreese & Partner are responsible for the custom design. To reflect typical Berlin culture, colourful graffiti has been added in public areas. Signs are written in Berlin dialect, and in the lobby hangs a notice saying “Ich bin ein Berliner” (“I am a Berliner”).

The German network
All seasons is enjoying accelerated expansion in Germany. Since the brand was launched in 2007, eight hotels have opened in the country in Aachen, Hannover, Dortmund, Düsseldorf-Neuss, Frankfurt, Hamburg and Berlin. The brand’s network in Germany is set to grow to over 20 properties by 2012.


Target: 350 hotels worldwide
For Peter Verhoeven, Chief Operating Officer Germany, the opening of the all seasons Berlin Mitte marks a significant stage in all seasons development: “We’re absolutely delighted to be opening the brand’s 100th hotel in the heart of Germany’s capital. This step reflects the brand’s dynamic growth in Europe, especially in Germany”.

The brand is now present in 5 European countries (France, Germany, United Kingdom, Italy and Belgium) and further openings are scheduled in Spain, Luxembourg, the Netherlands and Austria.
By the end of 2010, the all seasons network in Europe will have grown to 70 hotels. In France, with the opening of a new hotel in Troyes built in keeping with HEQ (High Environmental Quality) standards, all seasons is already represented by 50 hotels.


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