First global TV advertising for Sofitel
Starting Monday February 24th, Sofitel's first global television advertising campaign will be broadcast on the international CNN network.
This is part of an exclusive drive that will see the brand sponsoring a Paris Fashion theme week on CNN international, as well as a 30 minute special, editorial vignettes, a spot campaign, a microsite www.cnn.com/fashionseasonparis plus a banner campaign on CNN digital platforms.
"The "Life is Magnifique" multi-destination campaign shot in Dubai, Paris, Bangkok, Bora Bora and London marks the first ever global TV advertising for Sofitel," said Geoffray Maugin, Sofitel Global VP Marketing & Digital. "To match Sofitel's worldwide presence, we have naturally decided to launch it via the powerful CNN International TV & Digital networka. The associated sponsoring of the "Fashion Season: Paris" program reinforces Sofitel's positioning around "French Elegance".