ibis reaches a new milestone in Latin America
ibis is accelerating its expansion and asserting its leadership in Latin America by developing business in new countries.
Opening of the 50th ibis hotel in Brazil
The chain's first hotel in Brazil - the Fortaleza, in the northern state of Ceará- opened in 1990. Since then the brand has inaugurated its 50th hotel and opened on or more establishments in another 34 Brazilian cities. This track record reflects the country's excellence acceptance of the economy hotel concept, which ibis pioneered in Brazil.
A milestone achievement : 3 new countries in 2010
In 2010, eight ibis were opened in new countries: Colombia (Bogota and Santiago), Chile (Antofagasta) and Paraguay (Asunción).
The chain's objective in Latin America is to be present as a chain in all region's capitals as well as in cities undergoing strong business development. In line with this objective, the brand's ambition in 2011 is to open another 10 ibis in Brazil (in the cities of Curitiba, Santos, São Luis, Belo Horizonte and Recife), one in Concepcion, Chile, and a first establishement in Lima, Peru.
By 2015, 57 ibis will be opened in four Latin America countries : Brazil (51), Chile (4), Colombia (1), and Peru (1).
« ibis has the potential to become the biggest hotel chain in Latin America and our development plan is focusing on this objective. The economic situation in Latin America is ideally for expansion, especially in Brazil, with the emergence of a middle class with high purchasing power », explains Roland Bonadona, CEO of Accor Latin America.
Celebration of the 10th ibis hotel in Mexico
Eight years after establishing its first hotel in Mexico, Accor is preparing to celebrate its 10th opening in the beginning of
2011: Ibis Cancún Centro. "What we're seeing is that the economy hotel segment has real potential for development in the major Mexican cities that attract a large number of business travelers », explains Jean-Philippe Claret Chief Operating Officer of Accor Mexico."
The ibis network in Mexico is present in such major cities as Monterrey, Guadalajara, Aguascalientes, Mérida, Chihuahua, Cancún and Hermosillo. The list will include two new hotels in 2011: the ibis Cancún Centro and the ibis San Luis Potosí.