Le Club Accorhotels kicks off a new promotion and recruitment campaign
Le Club Accorhotels loyalty program kicked off its big game – Discovery Tour – on Facebook and a triple-you-points deal for members on October 16th 2012.
It has three goals: recruit new members, buzz up the program and boost hotel occupancy rates at the end of the year!
Le Club Accorhotels has just kicked off a large-scale digital campaign – called the Discovery Tour – to stir our 10-million-member community and spur customers to join the club.
The mechanism is simple: we invite online users to play for points online – and then redeem them as discounts the next time they book a stay in a Group hotel.
Le Club Accorhotels will also be running a “Triple-your-points” bonus deal to reward members for their loyalty once again.
Experience Accor hotels on Facebook
From October 16th to November 13th 2012, all Le Club Accorhotels program members will have plenty of time to collect Club points on the world’s most popular social network. The game involves locating 10 hotels on a map of the world and every right answer earns them 50 points. Members who get the 10 answers right over the 4 weeks will also enter a lottery for 15,000 to 1,000,000 extra points.
This fun and simple game will also introduce members to a selection of Accor’s finest worldwide on accorhotels.com.
The “Triple-your-points” operation
From October 16th to December 30th 2012, members will also be able to earn triple points on any weekend stay (Friday, Saturday and/or Sunday night).
Le Club Accorhotels’s win-win deals
This online campaign will back up this deal and boost network hotel occupancy rates at the end of this year, while rewarding members for their loyalty.
Le Club Accorhotels is cementing its online presence by running a large-scale operation to win over members with a fun campaign that is bound to buzz.