Mercure organizes 40 days of surprises to celebrate its 40th anniversary.
Mercure celebrates its 40th anniversary with 40 days of festivities. From September 16 to October 25, the brand’s 750 hotels in 51 countries are organizing a series of surprises that will give their guests a taste of local culture.
A few weeks after unveiling its new look, Mercure is once again demonstrating its ability to be both original and firmly anchored in each local community. Already, across the world, personalized events have been organized to introduce guests to each country’s cultural features. Surprises include, a typical traditional meal, a welcome cocktail or exceptional promotions designed to satisfy Mercure enthusiasts. Examples include a guide to the best locations guests should explore in Latin America published for the occasion by Mercure Latin America; a range of sweet treats given to guests in Poland throughout the day, etc. In Germany, the brand has even created a special surprise anniversary menu designed to delight guests’ pallets and introduce them to local gastronomy. In China, the Mercure Chengdu is offering a free dinner to all guests who, like the brand, were born in 1973.
In addition, starting on October 15, Mercure’s 232 hotels in France will offer their guests a vintage Saint-Estèphe selected by “Bettane & Desseauve”. This Frank Phélan, the second wine produced by Château Phélan Ségur, will be available in the hotels from mid-October. Mercure will therefore continue to celebrate in its home country for another 40 days with wine tasting events around this vintage.
After in-depth work on the brand’s identity, Mercure’s 45,000 hoteliers are ready to celebrate! These enthusiastic, passionate teams are the ones that contribute to the brand’s success every day.