Pullman in the spotlight
Pullman obtained a prestigious accolade this Wednesday October 23 when a jury made up of big names from the world of marketing and communication awarded it the "Grand Prix Stratégies du Brand Content 2013" for its guest magazine which was launched last June.
The first issue of "The Pullman Magazine" is definitely a collector's item and an exemplary publication in terms of brand content. It has a circulation of 60,000 copies and boasts contributions from eight international columnists who also write for top glossies such as Vogue, GQ, Vanity Fair , etc. It contains both unmatched articles on Pullman Hotels & Resorts and others that reflect the brand's sources of inspiration. As well as promoting the Pullman product, the magazine makes a point of featuring investigative articles and testimonials that encapsulate the brand essence: upscale, vibrant, and a stylish way of reconciling business with leisure.
A unique magazine
Many big names from the world of advertising, media and communication were present at the award ceremony which was held in the Pavillon Gabriel in Paris on October 23. The occasion served as an opportunity to highlight the fact that "The creation of brand content as a communication tool is a strategy that fosters a more personal link with consumers and adds value, particularly given the wealth of media platforms and the fragmentation of audiences."
For Nathalie Dubus, Communication Director for Pullman, this accolade "rewards Pullman's intention to create a magazine that is unique both because it is more ambitious than what is currently available in the hotel consumer market, and because its content perfectly reflects the guests' universe - their lifestyle, tastes, desires."