Sofitel to launch new Middle East flagship on May 1st

Sofitel continues to grow its impressive portfolio in the Middle East with the
opening of Sofitel Dubai, 7th brand hotel in the region, on May 1st. Set in a prime location, the hotel has amazing views of the Burj Khalifa tower — the world’s tallest building — and the Arabian coast. Two major new launches are upcoming in Jeddah and Riyadh in 2015.

Over the last few years Sofitel has made major inroads into the Middle East opening properties in Bahrain, Al Khobar (Saudi Arabia) Abu Dhabi and Dubai (UAE). Following the launch of Sofitel Abu Dhabi Corniche (2012) and the new Sofitel Palm Resort and Spa (2013), the Sofitel vision is to increase brand value and target development in key cities in the region, including Saudi Arabia, Qatar and Jordan.

At the crossroads of East and West, Dubai is a top destination for business and leisure travelers. In the heart of the city, on the famed Sheikh Zayed Road, Sofitel Dubai Downtown is just minutes from The Dubai Mall, the world’s biggest shopping centre, connected via an airconditioned glass bridge.

The hotel targets business visitors who can benefit from its close proximity to the Burj Khalifa, Dubai International Conference centre and business district. Its luxurious facilities feature 14 meeting rooms and a 600-person ballroom with a carved wooden ceiling that recalls traditional pirogues. It boasts a full-service business center with top sound and video systems and Inspired Meeting™ planners to create an exceptional event by attending to every detail.

Sofitel wanted to create a hotel that was different to the other luxury hotels in Dubai. In terms of design, Sofitel Dubai Downtown is very interesting, directly inspired by the Op Art movement: geometric chic in an oasis of art. Standing 31 storeys high, it boasts 350 spacious rooms with Op Art décor, including 76 suites with panoramic views. All feature marble bathrooms, deluxe French amenities by Lanvin and Hermès, Nespresso machine, free Wifi and naturally, Sofitel’s exclusive MyBed™ concept, an all-feather bed and extra-light down duvet.

Innovative Thai cuisine or French-inspired meats are on offer at The Green Spices and The Red Grill. All-day international dining is available at Les Cuisines and guests can sample delicious French treats at the Lobby Patisserie. By day, the Op Art Lobby Bar Lounge is ideal for meetings followed by chill-time at the Arabic Lounge Bar or the Mosaic Pool bar beside the 60 metre infinity pool. By night, guests can savor cocktails and stunning views at the panoramic 31st Bar or hit hotel hotspot, the Lebanese Lounge.

Guests can relax or workout at the So SPA and So FIT, which feature a full range of state-of-the-art equipment, including treatment rooms, two hammams with private baths and deep relaxation room plus dry sauna and steam rooms. Sofitel Dubai Downtown is a small piece of France in Dubai, for discerning luxury travellers, that blends French art de vivre with local culture.

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