The world's first ibis budget
After unveiling the global economy brand dynamization project last Accor opens its first ibis budget in Tangier, Morocco.
ibis budget Tangier is located in the city’s tax free zone near the international airport. It features 121 rooms that can accommodate one, two or three people. They are all cocoon & design rooms designed to provide flexibility, flow and well-being. The cozy setting uses soft color schemes and a variety of light sources to create a relaxing, intimate atmosphere. Other differentiating plus-points include duvets on the beds, a spacious shower stall and a showerhead fitted with an LED that changes color depending on the temperature of the water, as well as a flat-screen TV featuring several channels and multi-media connections. Wi-Fi Internet access is free in all the rooms.
RECEPTION AND BREAKFAST USER-FRIENDLY AREAS
provide an immediate impression of space and light with soft colors, LED lighting, transparent effects and curved furnishings. The breakfast room’s interior provides a modern setting where guests can enjoy an all-you-can-eat, well-balanced greedy buffet. The reception areas now feature hot and cold drinks and snacks dispensers, Wi-Fi access and a tourist attractions display panel: all of which combine to create a comfortable, friendly environment.
ETAP HOTEL’S TRANSFORMATION INTO IBIS BUDGET
Accor created the ibis budget brand as part of its economy brand dynamization strategy whereby ibis acquires mega-brand status and encompasses the three other brands: ibis, ibis Styles and ibis budget which all have shared DNA based on modernity, simplicity and well-being.
The entire network, currently still under the Etap Hotel/Formule1 banners – or a total of 518 hotels in 17 countries – will gradually be converted to the ibis budget banner.
This transformation marks a turning point in the brand’s expansion strategy with several growth projects in the pipeline. The brand is the European leader and intends to expand into new countries, notably with the new ibis budget Porto Gaia due to open in Portugal in the first half of 2012.
A growth target of 600 new hotels in 20 countries by 2015.
The brand’s next new hotels are due in December with the opening of the ibis budget Grenoble Sud Seyssins in France, the ibis budget Leysin in Switzerland and the ibis budget Bonn Süd Königswinter in Germany.