AccorHotels' number one priority is expressed in its value of "Passion for guests", i.e. it is to satisfy guests and to bring the promise Feel Welcome, another Group motto, to life. AccorHotels believes that guests must be fully involved in its actions to effectively and sustainably protect mankind and the environment. That is why it is essential to understand their ideals and their expectations.
Study “Responsible guests are looking for sustainable hotels” (2016)
This study complete the tracking study published in 2011 and is about guest habits and expectations of hotels in terms of sustainable development. It has been carried out among 7,000 hotel guests, in order to :
- Understand guests' attitudes and habits in relation to promoting sustainable development in their own daily lives
- Compare their eco-responsible behaviours when they are at home and when they stay in a hotel
- Measure guests' awareness and preferences in terms of the various responsible actions that have been planned
Study Hotel guest expectations regarding sustainable development (2011)
The first publication of the PLANET 21 Research platform was devoted to guests.
Understanding the vision of hotel guests, identifying what they are ready to do, what cause could rally them, which attitudes they are ready to change, will help the entire sector do more in favour of men and the planet.
AccorHotels published in 2011 the first international tracking study on hotel guest expectations regarding sustainable development.