2013 Registration document and annual financial report - page 27

Registration Document 2013
Corporate responsibility
Background and challenges
For HotelServices,
the hotel operator business, the main business
challenges relate to controlling operating expenses and increasing
revenue – particularly
a premium positioning on sustainable
development – and to ensuring the appeal of Accor brands and
business models. These growth drivers go hand in hand with
an exemplary approach to sustainable development challenges,
particularly in the areas of environmental protection (reducing the
use of natural resources, improving waste management, limiting
the impact of operations on biodiversity, minimizing disamenities,
etc.), social issues (combating sexual tourism involving children,
ensuring local integration, promoting a balanced diet, supporting the
development of environmentally responsible products and services,
etc.) and employee relations (working conditions, workplace health
and safety, etc.).
the investor, developer and asset manager business, is
also faced with significant sustainable development challenges, such
as improving energy performance across the portfolio, managing
construction and renovation waste, integrating properties into the
local urban environment and ensuring indoor air quality. Its business
challenges include optimizing capital expenditure according to each
asset’s energy profile and integrating environmental criteria into the
models used to value the Group’s asset portfolio.
Just like data reporting system, the method used for deploying Accor’s CSR commitments, policies and programs across the asset
portfolio depends on whether the hotels are owned, leased, managed or franchised.
Accor’s CSR commitments cover all of the hotels by default, regardless of their operating structure.
Accor’s Sustainable development policies (especially the PLANET 21 program) cover all of the owned, leased and managed hotels
by default. For franchised hotels, if the program is included in the franchise agreement, the hotel is required to deploy it. If not,
Accor recommends the deployment to the owner, who makes the final decision.
As a listed company headquartered in France, Accor has a legal obligation to disclose employee, social and environmental information
for all of the entities in its scope of consolidation, which corresponds to owned and leased hotels. The Group also endeavors to
include as many Accor-brand hotels as possible in its CSR communications, by inviting the owners of franchised hotels to participate
also in the reporting process.
Differentiated deployment of the CSR process depending on each hotel’s operating structure
1...,17,18,19,20,21,22,23,24,25,26 28,29,30,31,32,33,34,35,36,37,...344
Powered by FlippingBook