2013 Registration document and annual financial report - page 34

Registration Document 2013
32
Corporate responsibility
2
Stakeholder relations
Relations with institutional and industry
stakeholders
As the hospitality industry leader in Europe, the Asia-Pacific region,
Africa & the Middle East and Latin America, Accor can play a leading
role in representing the interests of the tourism industry in general
and the hospitality segment in particular.
Accor participates in international consortia and trade
organizations, like WTTC, ITP, and HOTREC, and in national
and regional trade organizations, like UMIH and GNC, in order
to share information with other operators and work with them
on topics that are strategic for the industry.
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At the International Labour Organisation’s request, Accor
is a member of the steering committee for the ILO Global
Business and Disability Network. As such, the Group
participated in defining the network’s objectives for 2014
(see page 36).
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Every year, Accor organizes a student contest called “Take
Off”. In 2013, the topic was “Novotel in 2020: How should
the brand be repositioned to maintain its innovative,
avant-garde edge?”.
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Surveys are regularly conducted to learn more about
stakeholder expectations. In 2013, Pullman and partner
IPSOS carried out a survey on the issue of work-life balance
and the trends occurring this area and the findings were
released to the public.
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Accor has 1.3 million Facebook fans.
Highlights in 2013
Information resources
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Corporate website (accor.com).
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Annual Report.
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International recruitment website (accorjobs.com).
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Market research and competition watch.
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Press releases.
Forums for dialogue
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Participation inworking groupmeetings and conference discussions
with the sharing of expertise, such as Accor’s methodology for
managing water and energy consumption or the environmental
signage project in France.
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Member of the World Travel and Tourism Council (WTTC).
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Ongoing relations with public authorities and hotel and tourism
industry organizations.
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Press conferences, press trips and meetings with journalists
via
a dedicated press relations team.
Partnerships
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Signature of national and international agreements, particularly
on social issues.
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Joint ventures, particularly with the Pierre & Vacances Center
Parcs Group for Adagio.
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Partnership agreement with certain hotel and business schools
and universities to enhance Accor’s appeal among students
looking for an internship or a job.
Relations with the financial community
As a listed company, Accor communicates regularly with the business
and financial community in a standardized, transparent way, to
improve the Group’s image and rating and to secure financing for
its development.
At an Investor Day held on November 27, 2013, newly appointed
Chairman andChief ExecutiveOfficer SébsastienBazin presented
Accor’s new strategy to the financial community.The Group’s
business model now revolves around two businesses: hotel
operator and brand franchiser HotelServices and hotel owner
and investor HotelInvest. For the sake of transparency and
information equality, the same information was provided to
all of the Group’s stakeholders – investors, financial analysts,
employees, unions, journalists, partners and customers.
Highlights in 2013
Information resources
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Publication of interim and annual financial results.
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Publication of quarterly revenue figures.
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Registration Document.
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Press releases.
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Letter to Shareholders.
Forums for dialogue
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Results presentations, which bring together close to 200 people
each year.
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Investor roadshows, with more than 500 meetings per year.
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Annual Shareholders’ Meeting.
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Regular exchanges with sell-side financial analysts, outside
quiet periods.
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Provision of answers to SRI rating agencies
via
questionnaires.
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