2013 Registration document and annual financial report - page 37

Registration Document 2013
35
CORPORATE RESPONSIBILITY
2
Corporate social responsibility process and commitments
2.3.2. CORPORATE SOCIAL RESPONSIBILITY POLICIES
The Ethics and Corporate Social Responsibility Charter provides a framework for Accor’s CSR process, which covers three
key areas – the PLANET 21 sustainable development program, the Group’s human resources policies and the Solidary Accor
endowment fund.
Water & Energy
Charter 21
Cross-cutting programs Topic-specific programs Tools
Substainable procurement
ISO 14001 in ACTion
PLANET 21 signage
OPEN
Plant for
the Planet
Responsible
eating
Eco-innovation
Waste
Child
protection
Accor JOBS
Success
Employee opinion surveys
HR Data
Group human resources policies
> brands > countries > hotels
Group commitments and agreements
Local programs
Bernaches
Awards
Professions
Challenge
Accor Academy
IHMP
Training
and insertion
Local know-how
Humanitarian and
emergency aid
Support for people who have
been marginalized or are living
in poverty.
Employee participation
alongside local NGOs in three
focus areas:
HUMAN
RESOURCES
Ethics and CSR Charter
PLANET 21
Launched inApril 2012, the PLANET 21 sustainable development
programunites all of the nearly 170,000 employeesworking under
Accor brands worldwide in a concerted effort with hotel guests.
A commitment devised through stakeholder
input
Following the Earth Guest program, which led in particular to a 12%
reduction in water use and 5.5% reduction in energy use between
2006 and 2010, Accor reaffirmed its commitment to sustainable
development with the launch of PLANET 21. In addition to mobilizing
employees and partners, the PLANET 21 program also encourages
the participation of hotel guests, whose sustainable development
expectations and concerns were clarified
via
the “Ready to check
in?” survey in 2011. The survey findings were used, alongside the
environmental impact study finalized in December 2011, to develop
the PLANET 21 program.
PLANET 21 organizes Accor’s sustainable development process, with
21 measurable objectives for 2015 (see page 39) in seven key areas:
Solidarity Accor
Solidarity Accor is a community endowment fund set up in
September 2013 to replace the Accor Foundation.The new legal form
provides greater flexibility in raising funds for community initiatives.
It also reaffirms our objective in this area, which is to forge ties
between cultures while supporting the development of communities
and their integration into the environment. Solidarity Accor is focused
entirely on employees, who champion the Group projects designed
to empower communities through local know-how, training and
insertion, and humanitarian and emergency aid (see page 64).
Human resources policies
As a services company fully focused on guest satisfaction, Accor’s
success depends first and foremost on the commitment of the
people who conduct its day-to-day operations. Employees drive our
operational excellence and contribute to the value of our brands.That’s
why our human resources policies are based on win-win relationships,
with a particular emphasis on employee skills development, worklife
quality, and talent management and retention.
This approach to human resources is also reflected in Accor’s five
core values – spirit of conquest, imagination, trust, respect and
performance.
1...,27,28,29,30,31,32,33,34,35,36 38,39,40,41,42,43,44,45,46,47,...344
Powered by FlippingBook