2013 Registration document and annual financial report - page 39

Registration Document 2013
Corporate responsibility
Corporate social responsibility process and commitments
Accor’s sustainable development commitment dates back to 1994, when the Group Environment Department was created.This
commitment was reaffirmed in 2012 with the launch of PLANET 21, our new sustainable development strategy. The initiatives
carried out in the areas of human resources and community engagement also attest to our determination to set the example in
the way we do business.
Human Resources events
Sustainable development events
Solidarity Accor events
Creation of the Académie Accor.
Creation of the in-house Bernaches Awards for individual performance.
Creation of the first Académie Accor campus outside France – the Latin America Campus.
Creation of the Group Environment Department.
Introduction of the International Hospitality Management Program (IHMP).
Launch of the Hotel Environment Charter, which set out 15 initiatives to be carried out in each hotel.
Launch of the “Actors/Players” skills management process for the ibis brand.
Partnership with ECPAT, an international NGO that fights the sexual exploitation of children.
Introduction of Group employee data reporting and creation of HR Data, a management application
on the Group intranet.
Creation of the Sustainable Development Department.
Launch of the Accor Professions Challenge in the Europe, Middle East and Africa region.
Pledge to support the United Nations Global Compact.
Launch of the Sustainable Purchasing Charter.
Creation of the Golden Trees program to recognize quality, CSR and management performance in ibis hotels.
Launch of the ISO 14001 environmental certification process at ibis.
Creation of the OPEN environmental management application on the Group intranet.
Launch of the Earth Guest program, which organized Accor’s social and environmental initiatives
around eight focus areas.
Organization of the first Earth Guest day, to build awareness of sustainable development issues among employees.
Launch of ACT-HIV, our HIV/AIDS awareness and prevention program.
Creation of the Accor Foundation to carry out community engagement initiatives on behalf of Accor and its
employees in three key areas – local know-how, training and insertion, and humanitarian and emergency aid.
Launch of the Plant for the Planet program to support reforestation projects through the reuse of bathroom towels.
Revamp of the Profiles application, which becomes Success, our in-house job mobility and talent database.
Launch of a sustainable development e-learning module for Novotel employees.
Introduction of the anonymous résumé on the AccorJobs website.
2010 Tourism for Tomorrow Award.
Launch of Novotel’s innovative “Move Up” human resources policy.
Launch of Earth Guest Research (since renamed PLANET 21 Research), a platform for sharing knowledge
on sustainable development issues.
Definition and deployment of the International Diversity Charter.
Introduction of the solidarity leave program, which gives French employees the opportunity to apply their skills
to a humanitarian mission during 15 days of paid leave.
Launch of the new PLANET 21 sustainable development strategy.
Creation of the reBorn program, which recycles used hotel furniture.
Launch of the Women at Accor Generation (WAAG) international women’s network.
Extension of the Accor Professions Challenge to all regions, with Asia and the Americas participating
for the first time.
More than three million trees planted
21 reforestation projects supported by the Plant for the Planet program.
Conversion of the Accor Foundation into Solidarity Accor, a community endowment fund with the same
commitments and an increased capacity to raise funds.
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