2013 Registration document and annual financial report - page 44

Registration Document 2013
42
Corporate responsibility
2
Corporate social responsibility process and commitments
Charter 21
Progress towards meeting the PLANET 21 program’s sustainable
development objectives is being driven by
Charter 21
, which
was introduced in 2005 as the Accor Hotel Environment Charter.
It recommends 65 actions that hotels can deploy to reduce their
environmental footprint. It was updated in 2011 to include social
responsibility issues like the organization of staff training on health
and well-being or the purchase of fair trade products. Common to
all hotels, Charter 21 is above all a management tool for the hotel
operator, the country organization, the brand and the Group as a
whole. It is divided into five sections:
ƒƒ
management,
with 12 actions including “Train employees in
environmentally friendly practices” and “Be active in protecting
children from abuse”;
ƒƒ
energy,
with 18 actions including “Have a central light switch in
guest rooms” and “Use energy-efficient boilers”;
ƒƒ
water,
with 12 actions including “Install flow regulators in showers
and faucets” and “Use a water-efficient laundry service”;
ƒƒ
waste,
with 13 actions including “Recycle hotel batteries” and
«Recycle electrical and electronic equipment”;
ƒƒ
products,
with 10 actions including “Offer balanced dishes in the
hotel restaurant” and“Use eco-designed materials in guest rooms”.
Charter 21 gives hotels a framework for their sustainable development
initiatives and helps them improve and track their performance over
time. To encourage hotels to use it, Accor has developed a rating
system with four levels – Bronze, Silver, Gold and Platinum. This
helps to guide the hotels in deploying the recommended actions,
starting with the more basic ones and then progressing gradually to
the most complex. The hotel must be validated at each level before
it can move on to the next.
With 83% of hotels already performing at Bronze or better level,
it is clear that this
continuous improvement process
is helping
to promote best practices across the organization. The actual
implementation of the ten Charter 21 actions required to earn the
Bronze level has been included in the quality audits performed by
outside auditors since 2013.
A steady ramp-up in Charter 21 implementation
Hotels reaching the Platinum level
Hotels reaching at least the Gold level
Hotels reaching at least the Silver level
Hotels reaching at least the Bronze level
Hotels not yet reaching the Bronze level
65%
24%
9%
2%
34%
27%
32%
6%
1%
17%
37%
31%
14%
1%
2013
2012
2011
2011
2012
2013
Number of applicable hotels
4,013 3,331 3,401
Response rate
94% 92% 93%
1...,34,35,36,37,38,39,40,41,42,43 45,46,47,48,49,50,51,52,53,54,...344
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