2013 Registration document and annual financial report - page 46

Registration Document 2013
44
Corporate responsibility
2
Commitments to employees
The Corporate Human Resources Department works particularly
closely with the operating departments and the legal affairs,
communications, IT and sustainable development teams.
Governance of the Group’s community endowment fund,
Solidarity
Accor
, is based on various bodies, as described on page 64.
2.5. COMMITMENTS TO EMPLOYEES
Accor’s corporate signature – “Open New Frontiers in Hospitality” – reflects its determination to deliver the best possible
customer service in all its brands around the world.To achieve this goal and invent a whole new hospitality experience, employee
engagement and satisfaction are essential.
The number of employees working for Accor brands worldwide is estimated at around 170,000. This global workforce is spread across 92
countries and three operating structures, with owned and leased hotels accounting for 48,761 employees or 28% of the total, managed
hotels representing 88,031 employees or 51% and franchised hotels accounting for an estimated 36,050 employees or 21%.
Rest of Europe
France
Asia-Pacific
North America
Latin America
& the Caribbean
Africa & the Middle East
12%
86%
2%
45%
4%
51%
58%
17%
25%
5%
85%
9%
17%
77%
6%
40%
49%
11%
All activities in 2013
France
Rest of
Europe Asia-Pacific
Latin America &
the Caribbean
Africa & the
Middle East
North
America
TOTAL
Owned & leased
15,961 20,375
3,679
5,470
2,981
295
48,761
Managed
1,526 5,959
58,344
6,696
13,398
2,107
88,030
Franchised (estimated)
18,000 9,000
6,500
1,500
1,000
50
36,050
TOTAL
35,487 35,334
68,523
13,666
17,379
2,452 172,841
Customer satisfaction is critical for a company like Accor, which understands that its customers include not only the guests that stay
at any Accor-brand hotel but also the owners of managed and franchised hotels and the people who work in Accor-brand hotels worldwide.
Our duty is to create the best possible conditions to protect the interests of everyone involved in this very specific employment model.
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