2013 Registration document and annual financial report - page 58

Registration Document 2013
56
Corporate responsibility
2
Commitments to society
Accor’s commitment to combating CST is structured by the
Code of
Conduct for the Protection of Children fromSexual Exploitation
inTravel andTourism
. Developed by ECPAT and theWorldTourism
Organization, which is the United Nations agency responsible for
the promotion of responsible, sustainable and universally accessible
tourism, the Code brings together 1,200 tourism industry operators
in 46 countries. It is signed at the country organization level and
then implemented in each country in line with six key objectives:
ƒƒ
establish a policy and procedures against the sexual exploitation
of children;
ƒƒ
train employees;
ƒƒ
introduce clauses about the issue in contracts with suppliers;
ƒƒ
inform travelers;
ƒƒ
support and collaborate with local stakeholders in the prevention
of child sexual exploitation;
ƒƒ
report annually on the implementation of Code-related activities.
In 2013, 35 Accor country organizations were members of the Code
(
versus
36 in 2012 when the Group was still present in Guinea) and
four country organizations were on their way to becoming members,
representing a total of nearly 2,400 hotels.
In addition to raising awareness of the issue, Accor also combats
CST through local training initiatives designed to increase employees’
vigilance in identifying cases of CST; help them decide when to
contact the competent authorities; and ensure a long-term approach
to child protection,
via
reintegration projects for example.
To strengthen its commitment to eradicating CST, Accor signed
an agreement in 2012 with ECPAT France and two French Interior
Ministry organizations – the International Cooperation Directorate
(DCI) and the Central Office for the Repression of Violence Against
Individuals (OCRVP) – to introduce
reporting procedures
in Accor
hotels for suspected cases of child sexual exploitation involving
French or foreign nationals.
The four partners worked together to develop a manual dedicated
specifically to this topic, comprising four main sections:
ƒƒ
How to prepare
for the implementation of a CST reporting
procedure.
ƒƒ
Who to contact
to report a suspected case of CST and how.
ƒƒ
How to implement
a CST reporting procedure in a hotel.
ƒƒ
What attitude to adopt
when dealing with those involved.
In 2013, the manual was distributed in three pilot countries, Brazil,
Thailand and Senegal, which are representative of the diverse
environments in which CST occurs.
The April 2012 launch of PLANET 21 broadened Accor’s commitment
beyond CST to the protection of children from abuse in general, which
is one of the program’s 21 commitments. The objective for 2015
is to ensure that 70% of hotels have made a formal commitment
to protecting children from abuse.
In addition to taking action to eradicate CST, the objective also
requires hotels to support
reintegration programs for minors
in
difficult situations and
relay national missing children alerts
in
countries where such systems exist. Missing children alerts are
broadcast at the request of a judge and relayed by the Security team
to operating managers in the regions concerned. In addition, in the
ibis France network for example, these messages also appear on the
TV screens in hotel lobbies, which broadcast news around the clock.
Percentage of hotels committed to protecting
children
2015 Objective: 70%
25%
38%
44%
2013
2012
2011*
* Excluding Motel 6, which was sold in 2011.
2011
2012
2013
Number of applicable hotels
4,013 3,331 3,401
Response rate
94% 92% 93%
The chart above shows the percentage of hotels that have committed to the three
avenues for protecting children – combating CST, relaying missing children alerts
and supporting the reintegration of minors.
Number of employees trained in child protection
23,459
30,054
31,689
2013
2012
2011
2011
2012
2013
Number of applicable hotels
4,013 3,331 3,401
Response rate
94% 92% 93%
1...,48,49,50,51,52,53,54,55,56,57 59,60,61,62,63,64,65,66,67,68,...344
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