2013 Registration document and annual financial report - page 59

Registration Document 2013
Corporate responsibility
Commitments to society
Respecting and promoting local cultures
and traditions
True to its values, Accor has made respecting and promoting
local traditions and cultures a key component of its commitment
to society.
As part of the ISO 14001 certification process and the deployment
of the environmental management system across the Novotel
brand (see pages 67), hotels must make commitments in several
areas, including
local community engagement.
Examples of the
initiatives undertaken in this area include partnerships with local
organizations to offer internships to students at nearby schools
and an analysis of a hotel’s potential positive or negative impact
on local communities, culture and heritage, through economic and
cultural development or the provision of sport and leisure facilities.
This commitment also involves educating employees to respect
local cultures and customs and giving priority to local products
and services.
In 2013, Mercure launched a sustainable development process
focused on the local community, which included such avenues
as advocating local purchases, strengthening ties with local
organizations, promoting local tourist attractions and
offering local
The process included reviewing the Grands Vins Mercure
concept to increase the presence of local wines.
As a result, in 2013-2014, the Mercure wine list in Germany will
be comprised – for the first time ever – exclusively of wines
from German winemaking regions. The flagship product will be
the Mercure cuvée, developed for the third year with the help
of winemaker Markus Schneider and the brand’s in-house wine
specialists.The German example will be followed in other countries.
Nutrition and health
With public health campaigns now focusing on nutrition to
reduce the risks of cancer, cardiovascular disease, diabetes,
obesity and other health problems, Accor is firmly committed
to offering healthy, nutritionally balanced meals that include
organic ingredients. The air quality inside its hotels is also
closely monitored to protect the health of hotel guests.
Aware of the importance of food and nutrition, Accor consulted
expert chefs and nutritionists to develop recommendations for its
hotel restaurants on how to create
nutritionally balanced dishes
The recommendations focused on:
opting for nutritious ingredients, such as fruits and vegetables,
certain starchy foods, dairy products without added sugar, fish
and low-fat meat, and avoiding less nutritious ingredients, such
as dairy products high in fat or sugar, certain types of meat
and cold cuts;
using low-fat cooking methods, such as steaming, grilling,
sautéing or baking en
, rather than frying, crumbing or
any other cooking method that requires a large amount of fat,
and preferring vegetable oils and light, milk or fruit-based sauces
over sauces made with butter or cream;
providing a healthy balance of proteins, vegetables and
carbohydrates in the dishes on offer, such as 100% fruits and
vegetables; 40% protein and 60% vegetables; 40% protein,
30% vegetables and 30% carbohydrates; or 50% carbohydrates
and 50% vegetables.
The recommendations were set out in a practical guide for restaurant
managers worldwide and distributed in 2013 to the 1,948 Accor-brand
hotels with a restaurant.
Percentage of hotels offering a balanced dish
2015 Objective: 80%
Number of applicable hotels*
1,814 1,937 1,948
Response rate
96% 97% 97%
* Hotels with a restaurant.
Promoting responsible eating is also part of the PLANET 21 program, which
encourages hotels with restaurants to offer balanced dishes. In 2013, 96% of
Accor hotels with a restaurant had at least one balanced dish on their menu,
amply exceeding the 2015 target of 80%.
To enhance the program’s visibility, pictograms have now been
added to restaurant menus to help customers identify balanced
dishes and those made with organic ingredients, which are better
for both the environment and customers’ health.
Indoor air quality
is also a key concern for Accor. Items like furniture,
paint, cleaning products and flooring can release chemicals that may
cause various symptoms, such as allergies, asthma, respiratory
irritation and headaches.
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