2013 Registration document and annual financial report - page 6

Registration Document 2013
Corporate Presentation
Corporate Profile
Accor, the world’s leading hotel operator
, offers its guests and partners the dual expertise of a hotel operator and brand franchisor
) and a hotel owner and investor (
) with the objective of ensuring lasting growth and harmonious development
for the benefit of the greater number.
With around 3,600 hotels and 460,000 rooms, Accor welcomes business and leisure travelers in 92 countries across all hotel segments: luxury-
upscale with
Sofitel, Pullman, MGallery, and Grand Mercure
, midscale with
Novotel, Suite Novotel, Mercure and Adagio
and economy
ibis, ibis Styles, ibis budget
.The Group boasts a powerful digital ecosystem, notably its booking portal
its brand websites and its loyalty program
Le Club Accorhotels
As the world’s top hospitality school
, Accor is committed to developing the talents of its
170,000 employees
in Accor brand hotels. They
are the daily ambassadors of the culture of service and innovation that has driven the Group for over 45 years.
1.2.1. HOTELS
Present in every segment, from luxury to economy, Accor is uniquely positioned in the global hospitality market.
A portfolio structured to meet demand, from luxury to economy
Luxury and upscale
Sofitel and its Ambassadors bring French elegance to the world
through a collection of prestigious hotels, offering their guests and
partners personalized service that combines an emotional experience,
outstanding performance and excellence.The Sofitel Luxury Hotels
brand has nowbeen enhancedwith two new labels that share its DNA:
Sofitel Legend
offers a collection of legendary hotels, often in
centuries-old heritage buildings, beautifully set off by stunning
Sofitel So
is the new boutique hotel label epitomized by ultra-
contemporary styling in trendy destinations. Sofitel So’s chic,
modern design skillfully blends Sofitel’s famous “art de vivre”
and the signature of an internationally renowned designer from
the world of art or fashion.
Network: 120 hotels, 28,216 rooms in 41 countries.
Guests: 48% business – 52% leisure.
In style
and cosmopolitan, Pullman is world-renowned as Accor’s
international upscale brand. Located in the heart of the most
sought-after city and tourist destinations, its hotels and resorts
cater to an international clientele from around the world, traveling
for business or pleasure.
They promise an innovative, efficient guest experience, combining
warm, skillful hospitality with personalized offers and services.
Network: 81 hotels, 23,264 rooms in 24 countries.
Guests: 70% business – 30% leisure.
MGallery is a Collection of high-end hotels located around the
world, each of which talentedly expresses a unique personality
and narrative, that guests experience through the architecture,
interior design and amenities. Each one is inspired by one of the
Collection’s three typical atmospheres:
filled with
reflecting an esthetic universe; and
promising a relaxing retreat.
Network: 68 hotels, 6,917 rooms in 22 countries.
Guests: 40% business – 60% leisure.
As our regional upscale brand, Grand Mercure places particular
emphasis on embodying the essence of local hospitality, in a
constant commitment to elegant refinement.
Mei Jue
in China and
Maha Cipta*
in Indonesia, Grand
Mercure enables travelers to experience local culture to the fullest.
Their staff are dedicated to providing every guest with the care and
attention that make for an unforgettable stay.
Network: 13 hotels in China and 2 hotels in Indonesia, 4,488 rooms
in all.
Guests: 63% business – 37% leisure (China only; Indonesian data
* The local version of Grand Mercure, unveiled in March 2013 and
custom designed for the Indonesian market.
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