2013 Registration document and annual financial report - page 62

Registration Document 2013
Corporate responsibility
Commitments to society
Accor has also introduced a Global Hotel Guest Privacy Policy, which
is posted on its accorhotels.com, accor.com and brand websites.
The policy explains the reasons for collecting personal information
during the booking process and clarifies customers’ rights to access
their personal data at their request.
To ensure the responsible use of social media, guidelines were
published in 2010 for all employees who might want to post a
comment or answer a question on any topic directly or indirectly
related to the Group on Facebook,Twitter,YouTube, LinkedIn or any
other social media. The guidelines were updated in 2012.
A corporate social network is also being developed as part of the
intrAccor 2.0 project, which will be operational in 2014. Employees
who wish to participate must first agree to abide by the corporate
social network policy, which sets out members’ rights and obligations.
A partnership has been forged withTripAdvisor so that comments
posted by Accor hotel guests after their stay appear on both
TripAdvisor and Accor websites.
To ensure price transparency, room rates are clearly indicated
at every stage of the online booking process and the terms and
conditions of sale are available at all times, in 15 different languages.
With purchases representing around €3.5 billion
in 2012,
including €1.9 billion in approved purchases, procurement plays
a decisive role in Accor’s sustainable development process.
The sustainable procurement program aims to unite all of
our suppliers, contractors and service providers in a shared
commitment to offering products and services that respect
personal well-being and support environmental protection.
The Accor procurement process
Created in 1995 to handle food purchases, the Procurement
Department has grown over the years and expanded its scope
to include a wide variety of product families and all of Accor’s
main host countries. Based in France, the Corporate Procurement
Department manages major international contracts and coordinates
the network of 21 national Procurement Departments, which employ
147 people worldwide:
21 employees, including the two who make up the
Sustainable Procurement team;
United Kingdom/Ireland, the Netherlands, Belgium/
Luxembourg, France, Germany, Poland, Hungary, Austria,
Switzerland, Spain and Portugal for a total of 94 employees;
China, Australia and New Zealand for a total of 13
Latin America:
Brazil, with 10 employees;
Africa & theMiddle East:
Morocco, Egypt, United Arab Emirates/
Saudi Arabia, for a total of seven employees;
United States and Canada, with two employees.
Contracts are established at international or national level, depending
on the type of purchase. “Standardizable” products and services that
meet several countries’ needs are purchased
global contracts,
while those specific to a particular country’s needs are managed
by the national Procurement Department.
Procurement teams make a real contribution to the financial results
of Accor hotels – whether owned, leased, managed or franchised – by
ensuring that every entity benefits from the Group’s bargaining power.
Purchases are classified as “approved” if they are sourced by
the hotels from suppliers that have signed a contract with an
Accor Procurement Department.These are overseen directly by
Accor teams, who manage the contracts, optimize the products
and services purchased and control the supply chain, taking care
to offer solutions that best fit the needs expressed.
Purchases are classified as “non-approved” if they are sourced
directly by the hotels from suppliers that have not signed
a contract with an Accor Procurement Department.
At around €3.5 billion in 2012, the total volume of purchases made
by the hotels represents a significant percentage of consolidated
revenue (€5.5 billion in 2013) and of the total business volume
generated in Accor-brand hotels (€11.5 billion in 2013
Procurement is therefore a key area in which Accor can take action,
both in general and more particularly to implement its sustainable
development policy.
(1) €3.5 billion is the estimated volume of total purchases made by all owned, leased, managed and franchised hotels, as extrapolated from the
figures for approved purchases.
(2) Business volume generated in 2013 by HotelServices.
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