2013 Registration document and annual financial report - page 67

Registration Document 2013
65
Corporate responsibility
2
Commitments to society
Projects supported in 2013
A total of 32 projects received support in 2013, covering all of Solidarity Accor’s three focus areas.
Project
Europe
Asia
Americas
Oceania
Africa
Total
Training and insertion
13
3
6
2
3
27
Local know-how
1
1
1
0
1
4
Humanitarian and
emergency aid
1
0
0
0
0
1
TOTAL
15
4
7
2
4
32
Projects supported by Solidary Accor in 2013,
by focus area
Training and insertion
Local know-how
Humanitarian and emergency aid
84%
13%
3%
In 2013, highlights of the projects supported by Solidarity Accor
included:
ƒƒ
empowering underprivilegedwomen in Egypt with NGOAlashanek
Ya Balady («For you my country» in Arabic).The project is helping
underprivileged women re-enter the job market by providing them
with training on how to make and sell traditional products (such
as cushions and shawls) using recycled materials;
ƒƒ
working with the Chênelet not-for-profit association in France to
facilitate the training and insertion of disadvantaged people by
participating in programs to prepare for jobs in the construction,
hospitality and foodservice industries;
ƒƒ
facilitating the training and insertion of young homeless people
in Dakar by creating an electrician vocational workshop with the
Village Pilote NGO in Senegal.
SolidarityAccor
has become the linchpin of Accor’s community
outreach commitment, and the go-to resource for operations
staff wishing to initiate a support project. Several outreach
events were held in 2013, to mark International Women’s
Day for example, or to sell socially responsible products.
They culminated in Solidarity Week from December 9 to 13,
2013, when employees working in some 100 head offices
and hotels in 34 countries around the world took action to
help disadvantaged people by supporting 107 not-for-profit
associations.
Five-year track record:
ƒƒ
179 projects
supported in 37 countries, involving more than
8,500 employees;
ƒƒ
a large number of
people supported:
yy
more than 58,000 people directly supported by the Accor
Foundation
(1)
as of year-end 2013,
yy
more than 132,000 people indirectly supported
(2)
by the Accor
Foundation* as of year-end 2013;
ƒƒ
the
“active re-entry rate”
(3)
of participants in «Local know-how»
and «Training and insertion” projects exceeds 50%;
ƒƒ
self-sustainability,
one of Solidarity Accor’s major objectives,
has already been observed for projects in China, Poland, India
and the Dominican Republic;
ƒƒ
a structure that showcases associations and local communities:
in each country,
information
about Solidarity Accor projects is
carefully aligned with reality in the field. The fund works with
each project champion to prepare the most suitable and relevant
communications strategy (press conferences, inaugurations,
check award ceremonies, etc.).
(1) Solidarity Accor took over these projects in September 2013.
(2) This figure has been calculated based on the number of direct beneficiaries and corresponds to the project’s impact on their family, friends
and community. In the developing countries in Africa, Asia and Latin America, the number of direct beneficiaries has been multiplied by four,
whereas in the developed nations of Europe, North America and the Pacific, it has been multiplied by two.
(3) The “active re-entry rate” is a French labor term defined as when a program participant either:
- re-enters the workforce by (i) finding a “sustainable job” under a permanent or fixed-term contract or a temporary assignment of at least six
months, (ii) creating his or her own business; or (iii) finding a “transitional job” under a fixed-term contract, a temporary assignment of less
than six months, or a government-subsidized contract at a private-sector company; or
- is accepted in a pre-certification or certifying skills acquisition program.
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