2013 Registration document and annual financial report - page 7

Registration Document 2013
5
Corporate Presentation
1
Core Businesses
Midscale
Novotel, our international midscale brand, features hotels located
in the heart of major international cities, as well as in business
districts and tourist destinations.
With its comprehensive range of solutions, Novotel enables business
and leisure travelers alike to feel right at home.
Network: 402 hotels, 76,383 rooms in 60 countries.
Guests: 60% business – 40% leisure.
Suite Novotel offers midscale hotels located mainly in city centers,
whose off-beat, avant-garde spirit invites medium-stay guests
to enjoy a totally different hotel living experience.
Guest needs are met around the clock with modular 30 sq.m. suites
and a range of innovative services.
Network: 30 hotels, 3,736 rooms in 9 countries.
Guests: 61% business – 39% leisure.
Mercure is the only midscale hospitality brand to combine the
power of an international network, backed by an uncompromising
commitment to quality, and the friendly experience of individually
unique hotels rooted in their local community and managed
by enthusiastic hoteliers.
In city centers, by the sea or in the mountains, the Mercure network
welcomes business and leisure travelers around the world.
Network: 743 hotels, 91,083 rooms in 51 countries.
Guests: 56% business – 44% leisure.
Adagio Aparthotels offer modern apartments with a kitchen and
hotel services in urban locations for extended stays, based on
attractive tiered pricing from the fourth night onwards. The brand
covers two product ranges:
ƒƒ
Adagio,
trendy midscale aparthotels located in the heart of
leading cities;
ƒƒ
Adagio access,
clever, affordable aparthotels located near city
centers.
Network: 90 aparthotels, 9,848 apartments in 8 countries.
Guests: 60% business – 40% leisure.
Economy
ibis, the European leader in economy lodging, offers guests the
finest accommodations and highest quality services in its category
at the market’s lowest price.
Everywhere around the world, the brand guarantees a consistent
guest experience, with a modern, connected, soundproofed room,
an innovative, supremely comfortable bed, breakfast from 4:00 am
to noon, and a wide range of restaurant concepts.
Network: 999 hotels, 124,022 rooms in 59 countries
Guests: 65% business – 35% leisure.
A non-standardized economy brand with a multitude of styles
and a Happy Mood personality, ibis Styles is being developed
mainly through franchising.With its focus on business and leisure
customers traveling alone or with the family, the brand features
customer-friendly solutions at an all-inclusive price covering
the room, breakfast, Wi-Fi and a host of extra amenities.
Network: 233 hotels, 21,156 rooms in 21 countries.
Guests: 58% business – 42% leisure.
The global benchmark in budget accommodations, ibis
budget
(formerly Etap Hotel) is our clever, casual brand that expresses the
values of simplicity, trendiness and well-being. The hotels feature
comfortable cocoon rooms with super-soft duvets and fluffy new
pillows, an extra-large shower stall, a flat-screen TV, Wi-Fi and an
all-you-can-eat breakfast buffet.
Network: 506 hotels, 46,547 rooms in 16 countries.
Guests: 60% business – 40% leisure.
hotelF1 offers fully renovated Duo and Trio rooms featuring a
contemporary design as well as new reception and breakfast
areas. More dynamic than ever, hotelF1 has established itself
as a straightforward brand that meets the expectations of smart
consumers.
Network: 238 hotels, 17,906 rooms in France.
Guests: 65% business – 35% leisure.
For various contractual reasons, 10 hotels representing 947 rooms
are still operated under the Formule 1 brand.
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