2013 Registration document and annual financial report - page 70

Registration Document 2013
68
Corporate responsibility
2
Environmental commitments
Percentage of hotels with environmental
management certification
2015 Objective: 40%
26%
31%
36%
2013
ISO 14001
2012
ISO 14001
and Earth Check
2011
ISO 14001
and Green Globe
2011
2012
2013
Number of applicable hotels*
2,230 2,671 2,653
* Excluding Formule1, hotelF1 and ibis budget hotels
Management tools
ƒƒ
Accessible since 2005 on the corporate intranet,
OPEN
is an
online sustainability management application that enables hoteliers
to report, track and manage a variety of parameters:
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sustainable development performance
via
the 65 environmental
and social responsibility actions specified in Charter 21;
yy
water and energy use thanks to monthly reporting and tracking;
yy
laundry use for hotels taking part in the Plant for the Planet
program (see page 78);
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management of hotel waste produced, segmented by type
of recovery or disposal (landfilled, incinerated, recycled, etc.)
and the related costs.
Continuously upgraded over the years, OPEN is now available in
French, English, German, Italian, Portuguese/Brazilian and Spanish.
ƒƒ
In 2009, the proprietary Safety and Environment Tool (SET) was
developed as a compliance management application covering
safety, environmental and technical issues. It identifies regulations
applicable to hotels organized by topics that are easily recognizable
by hotel General Managers and technical teams. SET enables
managers to:
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Stay informed of the latest regulations;
yy
Identify any compliance shortfalls against current legislation
and Accor standards;
yy
Manage action plans to remedy non-compliance.
SET is currently deployed in France (excluding ibis
budget
and
hotelF1 units), Morocco, Portugal, Belgium, Luxembourg, Egypt
and the Middle East, as well as in ibis hotels in Germany. It is now
being rolled out in Italy, Spain and the United Kingdom.
In other countries, compliance is ensured by dedicated, locally
managed systems.
Environmental management
in our products and services
To reduce its environmental footprint, Accor is also committed to
the end-to-end life-cycle management of its products and services,
with a focus on two major improvement drivers:
ƒƒ
selecting products whose sustainability performance has been
certified by independent organizations with ecolabels, fair trade
certification, etc. (see page 63);
ƒƒ
designing sustainability concerns into new products and services
via
an eco-design process.
Among other objectives, this
eco-design process
is structured
to pursue two parallel goals:
ƒƒ
design green meeting solutions:
A dedicated working group is currently defining a Group-wide
standard that would promote the value of the brands’ expertise
in sustainable MICE (Meetings, Incentives, Conferencing,
Exhibitions) services;
ƒƒ
deploymore environmentally gentle rooms, through the application
of two processes:
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the creative process, led in partnership with the Lausanne
Hotel School (EHL), to think about a model for the hotel
room of the future, in which sustainability is designed into
every possible aspect. The results of this process have led to
innovative solutions that are workable in the real world, such
as recycling closed-loop showers, temperature-regulating room
paints and eco-designed furniture,
yy
the quantification process, which takes a more rational
approach to scientifically measure a hotel room’s environmental
performance with a life-cycle analysis performed by an outside
consultancy. This identifies effective ways of optimizing the
current room’s sustainability and measures the environmental
value added by the recommended upgrades.
The pilot is being pursued in 2014 to complete our learning curve.
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