2013 Registration document and annual financial report - page 75

Registration Document 2013
73
Corporate responsibility
2
Environmental commitments
ƒƒ
water:
meters and sub-meters to measure use; water flow
regulators; infrared or push-type tap controls; two-button flushing
tanks, etc.;
ƒƒ
biodiversity:
location and design catering to existing plantings
to be preserved or re-located; priority use of local species;
development of green roofs and vegetated walls;
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pollution:
on-site environmental and pollution survey performed;
any contaminated or harmful materials and products treated
or removed, etc.;
ƒƒ
disamenities:
hotel designed to minimize disturbance to
neighboring properties; impact on adjacent buildings’ natural
light and ventilation assessed by a specialist; utility rooms and air
intake and extraction vents designed to limit odors, unsightliness
and noise, etc.
Increasing the percentage of buildings certified as sustainable is
one of the sustainable development strategy’s objectives for 2015.
By that time, Accor is committed to earning
LEED, BREEAM, HQE
®
or other benchmark certification
for 21 buildings, with six already
certified by year-end 2013:
ƒƒ
the Suite Novotel in Issy-les-Moulineaux, France has earned
HQE
®
certification;
ƒƒ
the ibis and Novotel Blackfriars London have achieved the BREEAM
standard of Excellent;
ƒƒ
the ibis
budget
and ibis Berlin Kurfuerstendamm have been
certified to DGNB standards;
ƒƒ
the Novotel Singapore Clarke Quay has been awarded Green
Mark Gold PLUS certification 2013.
In addition, in France, properties like the ibis Styles in Troyes and
Novotel Paris Montparnasse have been built in compliance with
HQE
®
standards.
Among other things, earning certification helps to improve a building’s
energy efficiency, while encouraging the development of innovative
energy conservation technologies and ensuring that the buildings
are integrated into their natural environment. Buildings designed for
sustainability that earn certification provide a laboratory for studying
the feasibility of innovative technologies and their business models
ahead of wider deployment.
Lastly, as part of the Charter 21 process, the hotels are dimming
their outside lighting to attenuate light pollution. In 2013, for example,
92% of the hotels were equipped with a timer for frontage lighting,
76% used energy-efficient bulbs for outdoor signage and 71%
for frontage lighting.
Renewable energies
Increasing the use of renewable energy is one of the 21
commitments of the PLANET 21 sustainable development
strategy, with the goal of having 10% of the hotel base equipped
with renewable energy facilities by 2015.
A recent review of all the
renewable energies
used by the hotels
showed that in 2013, 232 hotels, representing 7% of the network,
were using these sources, of which:
ƒƒ
162 hotels equipped with solar hot water panels to heat domestic
hot water;
ƒƒ
40 hotels equipped with heat pumps to produce heat and cooling;
ƒƒ
22 hotels equipped with solar power panels to generate electricity;
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10 hotels equipped with biogas units;
ƒƒ
91 hotels using other renewable energy technologies, such as
water power, geothermal generation, etc.
Moreover, in 2013,
solar hot water panels
had been installed
in 161 hotels, representing a total surface area of 10,000 square
meters and annual output of 9.5 GWh.
Hotels equipped with solar panels rarely report precise generation
data, which are hard to measure. For the majority of these hotels,
output has therefore been estimated based on the reported panel
surface area.The steady increase since 2007 in the amount of solar-
generated domestic hot water demonstrates Accor’s commitment
to deploying alternative energies in its hotels.
Solar-generated domestic hot water
6,797
7,512
9,495
2013
2012
2011
2011
2012
2013
Number of applicable hotels
4,013 3,331 3,401
Response rate
94% 92% 93%
Transportation
Accor encourages guests to use more environmentally-gentle
transportation solutions. For example, some hotels offer free bicycle
rentals or shuttle buses when they are near the airport. In addition,
nearly 80 hotels worldwide are equipped with recharging stations
for guest EVs and eleven of the 19 Suite Novotels in France offer
guests the free use of an EV during their stay.
Our Guidelines for Hotel Construction and Refurbishment recommend
that any construction or renovation project design in:
ƒƒ
pedestrian paths and cycle ways to public transportation locations;
ƒƒ
a dedicated bicycle parking area in the hotel car park.
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