2014 Registration Document and Annual Financial Report - page 14

Corporate Presentation
Milestones
1
1.4. MILESTONES
1967
ƒƒ
Paul Dubrule and Gérard Pélisson create SIEH.
ƒƒ
First Novotel hotel opens in Lille.
1974
ƒƒ
First ibis hotel opens in Bordeaux.
ƒƒ
Acquisition of Courtepaille.
1975
ƒƒ
Acquisition of Mercure.
1976
ƒƒ
Hotel operations are launched in Brazil.
ƒƒ
Ticket Restaurant
®
meal vouchers are introduced in Brazil, Italy,
Germany, Belgium and Spain.
1980
ƒƒ
Acquisition of Sofitel (43 hotels and two seawater spas).
1981
ƒƒ
Initial public offering of SIEH shares on the Paris Bourse.
ƒƒ
Start-up of Services operations in Mexico.
1982
ƒƒ
Acquisition of Jacques Borel International, European leader in
managed food services (Générale de Restauration) and concession
restaurants (Café Route, L’Arche), and world leader in the issuance
of meal vouchers (Ticket Restaurant
®
), with 165 million vouchers
a year distributed in eight countries.
1983
ƒƒ
Creation of Accor following the merger of Novotel SIEH Group
and Jacques Borel International.
1985
ƒƒ
Creation of Formule 1, a new hotel concept based on particularly
innovative construction and management techniques.
ƒƒ
Creation of Académie Accor, France’s first corporate university
for service activities.
ƒƒ
Acquisition of Lenôtre, which owns andmanages caterer boutiques,
gourmet restaurants and a cooking school.
1988
ƒƒ
100 new hotels and 250 restaurants are opened during the year,
for an average of one opening a day.
ƒƒ
Start-up of Services operations in Argentina.
1989
ƒƒ
Formule 1 expands outside France, with two properties in Belgium.
ƒƒ
Alliance formed with Groupe Lucien Barrière SAS to develop
hotel-casino complexes.
1990
ƒƒ
Acquisition of the Motel 6 chain in the United States, comprising
550 properties. With its global brands, Accor becomes the
world’s leading hotel group, in terms of hotels directly owned
or managed (excluding franchises).
ƒƒ
Ticket Restaurant
®
business launched in Venezuela.
1991
ƒƒ
Successful public offer for Compagnie Internationale des
Wagons-Lits et du Tourisme, which is active in hotels (Pullman,
PLM, Altea, Arcade), car rental (Europcar), onboard train services
(Wagons-Lits), travel agencies (Wagonlit Travel), managed food
services (Eurest) and highway restaurants (Relais Autoroute).
ƒƒ
Creation of Etap Hotel.
1993
ƒƒ
Accor Asia Pacific Corp. is created by the merger of Accor’s
Asia-Pacific businesses with Quality Pacific Corp.
ƒƒ
Interest acquired in the Pannonia chain (24 hotels), as part of
Hungary’s privatization program.
ƒƒ
Services business starts up operations in Czech Republic, Austria
and Luxembourg.
1994
ƒƒ
Partnership between Carlson and Wagonlit Travel in business
travel services.
ƒƒ
Ticket Restaurant
®
introduced in Slovakia, Uruguay and Hungary.
1995
ƒƒ
Eurest is sold to Compass, making Accor the largest shareholder
in the world’s leading food services company.
ƒƒ
Disposal of 80% of the concession restaurants business.
ƒƒ
Introduction of an extensive training and communication program
to improve environmental protection.
1996
ƒƒ
Accor becomes the market leader in the Asia-Pacific region, with
144 hotels in 16 countries and 56 projects under construction.
ƒƒ
Management of the ibis, Etap Hotel and Formule 1 chains is
consolidated within Sphere International.
ƒƒ
Launch of the Compliment Card in partnership with American
Express.
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Registration Document 2014
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