2014 Registration Document and Annual Financial Report - page 26

Corporate responsibility
Vision and commitments
2
Stakeholders, the associated challenges and the distribution of revenue
90%
35%
10%
16%
NA
0,1%
*
4%
3%
32%
9%
Hotel and head office employees,
employee representative
organizations
Engagement, retention, professiona-
lization, workplace health and safety,
employer brand
Wages, social security contributions,
profit-shares, employee stock
ownership
Appeal, differentiating factors, loyalty,
profitability, deployment of Accor
brand standards, business ethics
Franchise fees, management fees,
marketing fees
Rent
Development partners
Shareholders
Professional associations and networks
of associations, research and training
institutes
Promoting/showcasing the
tourism/hospitality industry
and its professions, collaboration
Membership fees, subsidies
Professional and industry
stakeholders
Investors, banks, statutory auditors
and rating agencies, analysts
Public authorities and international
organizations
Income tax
Compliance, consultation, reputation
and visibility
Public authorities & institutions
Dividends
Return on investment, share price
performance
1%
Financial partners
Interest
Access to finance
Expenditure and
earnings
Suppliers, service providers,
distributors (OTAs, referral websites)
and business partners
Quality management,
sustainable relations, social
and environmental
performance, cost
Purchases (recurring transactions and
investments), commissions
Suppliers & distributors
Property investors (owners of hotel
properties)
Franchisees, owners of managed hotels
Food and energy resources, raw materials,
landscapes, reduction in the environmental
footprint (water, waste, biodiversity, etc.)
Silent stakeholder
Social license to operate, local integration, local
social and economic development, solidarity
Companies, travel agencies,
individual guests and groups
Satisfaction, attentiveness,
loyalty, appeal, innovation,
responsible tourism
Sales
Customers
Takeholder category
* Excluding local initiatives (areas, countries, hotels).
Main challenges
Cash flows from Accor
to stakeholders
(as a % of revenue)
Cash flows from
customers and develop-
ment partners to Accor
(as a % of revenue)
Local communities, associations,
partners and NGOs
Environment
Local communities
Corporate philanthropy,
donations, partnership
Employees
Registration Document 2014
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