2014 Registration Document and Annual Financial Report - page 27

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CORPORATE RESPONSIBILITY
Vision and commitments
Assessing the materiality of issues
The Sustainable Development Department continuously tracks the
Group’s CSR issues and challenges. In 2014, its assessment of the
materiality of these issues was updated, with a focus on:
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identifying stakeholder concerns and expectations and determining
their degree of importance;
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benchmarking Accor’s performance against industry practices;
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measuring the impact of stakeholder expectations on Accor
business, either financially or in terms of reputation.
The findings of the update, which are presented in the diagram
below, show that respect for guests and responsible employment
practices were the two highest-ranking issues, confirming the
importance of people in the hospitality industry. The analysis also
demonstrated that Accor must address many challenges in the
three core aspects of CSR, with a greater emphasis placed on
employment issues, followed by social and environmental concerns.
Stakeholder dialogue
LEVEL OF STAKEHOLDER CONCERN
MODERATE
HIGH
CRITICAL
CUSTOMERS
EMPLOYEES
ENVIRONMENT
PUBLIC AUTHORITIES AND INSTITUTIONS
LOCAL COMMUNITIES
SUPPLIERS
Solidarity
Responsible eating
Business ethics
Workplace health and safety
Waste
Biodiversity
Corporate governance
Water
Safety and security
Guest health
Diversity
Working conditions
Service quality
Training
Compensation
Local employment
Combating child sex tourism
Social dialogue and employee representation
Regulatory compliance
Responsible product and services offering
Energy and CO
2
Accessibility
Disamenities and pollution
Disease prevention
Personal data protection
Combating prostitution
Human rights
Local purchases
Relations with suppliers/SMEs
MODERATE
IMPACT ON ACCOR
HIGH
CRITICAL
Stakeholder dialogue
Dialogue policy
Implementation of our CSR commitment is supported by continuous
stakeholder dialogue, a critical process that plays an ongoing, inherent
role at every level of the organization and in every aspect of the
business. A corporate stakeholder dialogue procedure defines the
process’ scope of application and implementation, the responsibilities
at every level (global, regional, local) and the resources used to
enhance dialogue and keep stakeholders informed.
The importance of stakeholders to the Group is illustrated by
the Ethics and Corporate Social Responsibility Charter, the most
compelling expression of our dedication to social responsibility.
As such, it is organized around our flagship commitments to each
major stakeholder category (see page 27).
Registration Document 2014
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