Managing the stakeholder dialogue process
2.2.2. CSR POLICIES AND PROGRAMS
The Ethics and Corporate Social Responsibility Charter provides a framework for Accor’s CSR policy, which covers three key
areas: the PLANET 21 sustainable development program, human resources policies and the Solidarity Accor endowment fund.
Water and Energy
products & services
Employee opinion surveys
Group human resources policies
> brands > countries > hotels
Group commitments and agreements
and emergency aid
Support for people
who have been marginalized
or are living in poverty.
alongside local NGOs
in three focus areas:
Ethics and CSR Charter
The priorities pursued in these areas in 2014 are described below.
Launched in 2012, the PLANET 21 program underpins Accor’s
sustainable development strategy. After the positive results
observed mid-way through the program in late 2013 – when 86%
of results were trending upwards – the Group focused in 2014 on
strengthening its sustainable development process by:
continuing to deploy PLANET 21, with a special emphasis
on encouraging hotels to earn the Charter 21 Bronze rating,
reduce their water and energy use, participate in the Plant for
the Planet program and increase the number of women hotel
consolidating the process’ fundamentals by reinforcing three
programs – Plant for the Planet, child protection (renamedWATCH in
2014) and eco-design (especially the Meeting 21 green meeting
solution) – and by revamping the waste management policy;
building guest awareness of sustainable development issues
with PLANET 21, both in the hotels (posters, screens, etc.)
and in digital media (accorhotels.com, but also Trip Advisor’s
GreenLeaders rating and the Accor-designed Carbon Optimizer
app, which enables users to measure the carbon footprint of a
seminar or a one-night stay in a hotel).
In 2015, this roadmap will be extended and expanded with new
initiatives, particularly the revamping of the OPEN management
application and the development of the next generation PLANET 21
strategic plan covering the 2016-2020 period.
Human resources policies
When Accor reorganized its operations in 2014, Human Resources
both supported the transformation and very quickly initiated and
delivered a number of projects to help implement the related changes.
revamping the Accor “Carte Bienvenue”, with a new website and
partnerships for employees;
publishing the Ethics and Corporate Social Responsibility Charter;
preparing a new employee survey system;
creating a Learning & Development unit;
setting up a web and mobile HR unit in the Employer Brand
innovating in the approach to the brands’ service attitude policies,
launching the ibis Styles Spirit of Service and revamping the
Mercure and Novotel Spirits of Service.
Also in 2014, all of the Corporate Human Resources Department’s
main expertise units worked closely together to formalize the Group’s
human resources vision and defined five major strategic objectives
as part of their new 2015 roadmap (see page 38).
Registration Document 2014