2014 Registration Document and Annual Financial Report - page 35

Corporate responsibility
Managing the stakeholder dialogue process
With 17 of the PLANET 21 commitments showing an improvement,
results were generally up for the year and the degree of progress
on all the commitments was encouraging with regard to the 2015
The trend line is positive for half of the commitments. Six targets have
already been met, including two in 2014 – “encourage eco-design”
and “ISO 14001 certification”. Three others are on track to being
met – “increase the use of renewable energies”, “certification as
sustainable buildings” (which should bemet in 2015 given the current
construction pipeline), and “ban endangered seafood”. Compliance
with the “Procurement Charter 21” objective rose sharply during
the year, to 80% of contracts from 68% in 2013, but the 100%
objective will probably never be met given that certain suppliers
have refused to sign the Charter because of their own CSR policies.
Progress towards the targets set for the other 11 commitments
will be given new momentum in 2015.
Our long-standing commitment to disease prevention programs
for employees drove a clear improvement in this area, to 75% of
hotels organizing programs from 65% in 2013 to 74% in 2014.
Initiatives to reduce water and energy use underway since 2011
helped to maintain the downward trend observed from 2006 to
2010, with declines of 5.6% in water use and of 4.5% in energy
use between 2011 and 2014. These efforts will be pursued in
2015, but the targets of reducing water use by 15% and energy
use by 10% seem difficult to reach in just a year. CO
correlate more or less directly with energy performance and will
follow the same trend line.
As of end-2014, 46% of the hotels were participating in the Plant
for the Planet project,
a targeted 60%, and 48% had
pledged to protect children,
a targeted 70%.To close the
gap, these programs were given new impetus during the year,
and the results should be observed in 2015. Projections show
that with strong support across the Group, the targets remain
reachable by 2015.
Deployment of the “green meeting solutions” commitment may
get underway in 2015, following validation in the first quarter of
specifications for a “Meeting 21” solution.
The number of employees promoted from within seems to have
declined in 2014, possibly due to changes in the data collection
method during the year. In addition, the scope of reporting was
smaller than in previous years.
The number of women hotel General Managers apparently declined
by one point in 2014, but this was due only to rounding. Accor
remains committed to improve parity in this key job category.
Lastly, the number of country organizations that conducted an
employee survey fell sharply in 2014, primarily because the reporting
format and process were being thoroughly revamped during
the year. The figure is expected to increase as from 2015-2016.
Concerning Accor’s inclusion in “international SRI indices or
standards”, an action plan is already being deployed to be relisted
in certain indices and to align performance with such internationally
recognized standards as the Global Reporting Initiative (GRI-G4)
(see page 77).
Charter 21: the hotel sustainable
development management system
Progress towards meeting the PLANET 21 program’s objectives is
being driven by Charter 21, Accor proprietary system for managing the
sustainable development performance of the hotels. It recommends
65 actions that they can deploy to reduce their environmental
footprint and includes, since 2011, social responsibility initiatives
like the organization of staff training on health and well-being or the
purchase of fair trade products. Common to all hotels, Charter 21
is above all a management tool for the hotel operator, the country
organization, the brand and the Group as a whole. It is divided into
five sections:
with 12 actions including “Train employees in
environmentally friendly practices” and “Be active in protecting
children from abuse”;
with 18 actions including “Have a central light switch in
guest rooms” and “Use energy-efficient boilers”;
with 12 actions including“Install flow regulators in showers
and faucets” and “Use a water-efficient laundry service”;
with 13 actions including “Recycle hotel batteries” and
“Recycle electrical and electronic equipment”;
with 10 actions including “Offer balanced dishes in the
hotel restaurant” and“Use eco-designedmaterials in guest rooms”.
Charter 21 also provides a framework for gradual deployment of
the actions, with a four-level performance rating system: Bronze
(corresponding to the basic prerequisites), Silver, Gold and Platinum,
for themost advanced hotels.The system is cumulative, in that a hotel
must be validated at each level before it can move on to the next.
Today, this supportive, continuous improvement process is effectively
instilling best practices across the hotel base, with 85% of units
rated Bronze or above. What’s more, all of the other levels have
increased sharply, with more than 58% of units rated at least Silver
in 2014
11% in 2011 and 22% with at least a Gold rating in
2% at launch. Since 2013, effective implementation of
the first ten Charter 21 actions required to earn the Bronze rating has
been included in the quality audits performed by outside auditors.
Registration Document 2014
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