2014 Registration Document and Annual Financial Report - page 53

Corporate responsibility
Social responsibility commitments
Accor is also extremely vigilant about prostitution and human
trafficking, which may occur in its hotels without its knowledge.
It has therefore implemented various procedures for preventing,
detecting and combating the use of its hotels for these activities.
In 2014, to address the growing risk of a terrorist attack and to assume
his responsibility as corporate leader for the safety of his employees,
the Chairman and Chief Executive Officer transferred oversight of
the crisis management system to the Senior Vice-President, Safety
and Security and deployed the appropriate resources, including a
network of country-based crisis managers, toll-free phone numbers,
a crisis room, satellite phones and an incident tracking application.
At year-end, a business travel tracker was brought on line, which
enables employees to check situation updates about their destination
before and during their stay and alerts them by text or email should
repatriation become necessary.
Other applications are regularly developed to strengthen the risk
prevention system. In 2014:
a handbook on the use of surveillance cameras as a tool for
preventing and understanding hotel-related safety and security
risks was distributed to the hotels;
the “Golden Rules” for front desk personnel were sent to the
hotels. These primarily concern recommendations for ensuring
the safety of women guests traveling alone (see page 46);
a memo on wire fraud was issued late in the year as awareness
grew of this new form of criminal activity.
In 2014, assertive stepswere taken to closely track the Ebola epidemic,
deploy preventivemeasures and ensure proper operational response,
notably inWest Africa.Weekly information and awareness-building
meetings are held with the country organizations and, in the event
of a suspected case, an employee and guest protection kit has
been prepared with the support of the corporate physician and the
Purchasing Department.
Safety: preventing accidents
Given the emergence of new risks and Accor’s global footprint,
addressing guest expectations in the area of safety management
is a key priority.
To help prevent or abate the primary risks faced by a hotel, such
as fires and food or health-related incidents, Groupwide safety
procedures are in place:
hotels must comply with local building and fire protection
legislation, in such areas as regular inspections of utilities and
equipment, employee training and evacuation drills.They are also
subject to the additional criteria defined in our fire safety policy,
which are based on the Management Building System (MBS)
methodology developed by HOTREC, the umbrella association for
hotels, restaurants and cafés in Europe, and widely recognized
throughout the European Union;
for more than ten years, a maintenance and inspection program
has helped to combat the development and spread of legionella
bacteria, with samples taken annually from hotel installations
and analyzed by outside laboratories. In addition, hotels track the
risk of Legionnaire’s disease
the SET regulatory monitoring
application (see page 61). Country organizations take action to
ensure compliance with consumer safety and other legislation,
in accordance with local standards;
in addition, kitchen health inspections are performed by using
the Hazard Analysis & Critical Control Points (HACCP) system
and applying a similar process to the one used for legionella
bacteria inspections.
A line of responsible products and services
Offering dishes that are healthy for people
and the planet
Nutrition has become a major issue in today’s society, as seen
both in the public health campaigns to reduce the risks of cancer,
cardiovascular disease, diabetes, obesity and other health problems
and in such environmental concerns as the dangers of agricultural
chemicals for the soil and for humans, the growing scarcity of water
resources, and the adverse impact on biodiversity. Accor is committed
to offering healthy, nutritionally balanced and environmentally
sensitive meals that include organic ingredients.
Aware of the importance of food and nutrition, Accor consulted
expert chefs and nutritionists to develop recommendations for its
hotel restaurants on how to create nutritionally balanced dishes,
based on three key aspects: the choice of ingredients, to avoid foods
that are too fatty or too sweet; the choice of cooking method, to
avoid those that use too much fat; and providing a healthy balance
of carbohydrates, lipids and proteins.
The recommendations were set out in a practical guide for restaurant
managers worldwide.
To encourage eating that is healthy for people and the environment,
the brands are gradually expanding their menus to include products
from organic farms, fair trade organizations and local producers.
Registration Document 2014
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