2014 Registration Document and Annual Financial Report - page 54

CORPORATE RESPONSIBILITY
Social responsibility commitments
2
Percentage of hotels offering a balanced dish
2015
objective:
80%
87%
96%
97%
2013
2012
2014
2012 2013
2014
Number of applicable hotels
1,937 1,948 2,061
Response rate
97% 97% 96%
Promoting responsible eating is also part of the PLANET 21 program,
which encourages hotels with restaurants to offer balanced dishes.
In 2014, 97% of Accor hotels with a restaurant had at least one
balanced dish on their menu, amply exceeding the 2015 target of 80%.
To enhance the program’s visibility, pictograms have now been
added to restaurant menus to help guests identify balanced dishes
and those made with organic ingredients.
Eco-designing products and services
Accor makes every effort to design its guest products and services
in ways that limit their environmental footprint.This addresses not
only environmental concerns but also the health risks from the
chemicals that may be released from items like furniture, paint,
cleaning products and flooring, which can potentially cause allergies,
asthma, respiratory irritation, headaches and other disamenities.
Using more natural eco-labeled products can help to improve the
quality of indoor air in the hotels.
This eco-design process is based on the life-cycle assessments
(LCAs) gradually being introduced across the Group, which measure
all of a given product’s environmental impacts from cradle to grave.
In 2014, for example, LCAs were performed for the Novotel room,
certain French breakfast products like croissants and baguettes,
and water bottles.
Basically, the eco-design process may be applied at two levels:
ƒƒ
Occasionally, by selecting products that have been certified for
their environmental performance by an independent authority.This
is the case, for example, with complimentary products (shampoo
and shower gels), cleaning products, eco-labeled flooring, room
appliances (TVs and A, A+ and A++ energy rated refrigerators)
and furniture made of FSC-certified wood.
In 2014, 97% of Accor brand hotels were using at least one
eco-labeled product for flooring, painting or cleaning.
Percentage of hotels using eco-labeled products
2015
objective:
85%
89%
95%
97%
2013
2012
2014
2012 2013
2014
Number of applicable hotels
3,331 3,401 3,538
Response rate
92% 93% 94%
The 2015 target of 85%was easily exceeded in 2014, mainly thanks
to a partnership with a single cleaning product supplier that is
working with Accor to develop more environmentally responsible
cleaning solutions.
ƒƒ
More systematically, for example, when designing a new bed or
entire room (see below). In this case, the entire product or service
can be optimized by working on the full range of parameters,
including equipment life cycles, using more environmentally
sensitive and/or recycled products, designing for recycling, limiting
quantities used in fabrication, and optimizing transportation and
packaging.
Registration Document 2014
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