2014 Registration Document and Annual Financial Report - page 59

2
Corporate responsibility
Social responsibility commitments
Onsite audits conducted by consultants:
in 2014, Accor
commissioned BureauVeritas to conduct onsite audits at suppliers
and/or their sub-contractors whose production facilities are based
in a high-risk country. For example, Accor requested that a supplier
change sub-contractors after one of them refused to participate in
the outside audit.
Nurturing sustainable supplier relationships
As part of its business relationship with certain suppliers, Accor
takes a partnership approach to improving the environmental or
social responsibility impact of selected products. In one example,
life-cycle assessments performed on baked goods in 2014 enabled
the supplier to reduce its environmental footprint. This type of
partnering relationship may be nurtured at every level of the
organization. In 2014, for example, Pullman collaborated with its
uniformmanufacturer to plant orchards as part of a circular economy
project, which also allowed employees to make a direct contribution
by helping to plant the trees.
Lastly, Accor is committed to building sustainable relationships
with suppliers, whether they are multinational corporations or
small local businesses. To improve management of the supplier
panel, the supplier base in every country with an Accor purchasing
department was mapped in 2014. The exercise revealed how long
certain suppliers had worked with Accor and the high proportion
of small and medium-sized companies in the panel. For example,
more than 65% of suppliers certified by the French Purchasing
Department were small or medium-sized companies and more than
half had worked with Accor for more than five years.
2.4.3. PROTECTING CHILDREN FROMABUSE
Combating sexual exploitation
involving children
The sexual exploitation of children crosses geographic, social and
cultural borders. According to UNICEF, it concerns around two million
girls and boys under 18 worldwide. As the world’s leading hotel
operator, present in 92 countries, Accor has a legal and moral
obligation to protect children from abuse and to ensure that these
practices do not take place in its hotels.
According to the ECPAT
(1)
NGO, “child sex tourism (CST) is the
commercial sexual exploitation of children by individuals who
travel from one place to another, where they engage in sexual
acts with minors”.
Accor began working to combat CST in 2001, when it became
the first hotel group to forge a partnership with ECPAT. The first
employee CST sensitivity training programs were introduced in
2002, strengthening our child protection policies.
Accor’s commitment to combating CST is structured by the Code
of Conduct for the Protection of Children from Sexual Exploitation
in Travel and Tourism issued by ECPAT and the World Tourism
Organization, the United Nations agency responsible for the
promotion of responsible, sustainable and universally accessible
tourism. It has been signed by 1,200 tourism industry professionals
for their operations in 46 host countries, where it is being applied
with six key objectives:
ƒƒ
establish a policy and procedures against the sexual exploitation
of children;
ƒƒ
train employees;
ƒƒ
introduce clauses about the issue in contracts with suppliers;
ƒƒ
inform travelers;
ƒƒ
support and collaborate with local stakeholders in the prevention
of child sexual exploitation;
ƒƒ
report annually on the implementation of Code-related activities.
In 2014, the Code of Conduct was signed by Accor in Luxembourg
and Belgium, bringing to 37 the number of country organizations
that have pledged their support and making Accor the Code’s “Top
Member 2014”. Two other country organizations are on their way
to becoming members.
In addition, the country organizations demonstrated an increasingly
assertive commitment to this issue in 2014, with a wide range of
initiatives:
ƒƒ
several Accor countries, such as Poland and Brazil, and the Group
websites actively relayed ECPAT’s “Don’t Look Away” campaign
during the FIFAWorld Cup;
ƒƒ
Accor UK prepared its own child protection policy;
ƒƒ
awareness-building campaigns were conducted in Switzerland,
under the aegis of Accor and ECPAT Switzerland, and in Africa,
led by Accor Africa and ECPAT France.
After preparing a dedicated procedures manual in 2012 in partnership
with ECPAT France and two French Interior Ministry organizations – the
International Cooperation Directorate (DCI) and the Central Office
for the Repression of Violence Against Individuals (OCRVP) – and
testing it in Brazil,Thailand, Poland and Senegal, Accor stepped up
its child protection commitment by creating the
WATCH –We Act
Together for Children
program (see box page 58).
(1) ECPAT is the leading international organization in the fight to end child prostitution, child pornography and trafficking of children for sexual
purposes. Its network comprises 80 organizations working in 75 countries.
Registration Document 2014
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