2014 Registration Document and Annual Financial Report - page 62

CORPORATE RESPONSIBILITY
Social responsibility commitments
2
Noteworthy projects supported in 2014 by Solidarity Accor:
ƒƒ
In France, Solidarity Accor supports the Acta Vista association,
which is restoring Fort Ganteaume in the Old Port of Marseille
through a program that provided training in heritage restoration
to 40 socially vulnerable people in 2014.The program participants
learn the traditional stone-cutting and masonry techniques suited
for listed monuments and heritage buildings, and at the end are
certified as heritage stonemasons.
ƒƒ
In Brazil, more than 20 Accor employees in Belo Horizonte are
involved in a hospitality industry career initiation program attended
by 60 young people from deprived communities. Supported by
Solidarity Accor and led by the Humbiumbi NGO, the project is
enabling participants to discover the world of work and acquire
essential skills for their entry into the job market.
ƒƒ
In Madagascar, Solidarity Accor supported the Graines de Bitume
association’s Professional Project, which in 2014 helped 65 street
children in Antananarivo to build their own future. Graines de
Bitume also runs an Employment Office to offer each participant
personalized support in finding a job.
ƒƒ
In the Philippines, to help people hit by typhoon Haiyan in
November 2013, Solidarity Accor supported the ABS-CBN
Foundation’s rebuilding program. As a result, 13 employees from
the Sofitel Plaza Manila took part in rebuilding a school that caters
to 45 students on Busuanga Island.
From December 8 to 12, 2014, 150 Accor hotels and head
offices in more than 20 countries participated in the ninth
annual Solidarity Week by working with local associations to
organize outreach projects to help the disadvantaged. Initiated
by Solidarity Accor, theWeek helped to support 105 associations
around the world with a wide range of initiatives, including
fundraising, volunteer work days, community afternoon snack
events, hosting associations in the hotels, Solidarity Christmas
trees and holiday gift markets.
In particular, Solidarity Accor invited Paris headquarters teams
to participate in several marquee events.
Ninth SolidarityWeek held in more than 20 countries
Six-year track record
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208 projects supported in 41 countries, involving more than
9,500 employees;
ƒƒ
a large number of people supported:
ƒy
more than 60,000 people directly supported as of year-end 2014,
ƒy
morethan141,000people indirectlysupported
(1)
asofyear-end2014.
Projects supported by Solidarity Accor, by focus area
Training and insertion
Local know-how
Humanitarian and emergency aid
Culture and heritage
52%
18% 15% 15%
56%
11%
22%
11%
65%
16% 11% 8%
80%
10% 10%
84%
13%
3%
86%
11%
3%
Projects in 2011
Projects in 2012
Projects in 2013
Projects in 2010
Projects in 2008/2009
Projects in 2014
(1) This figure has been calculated based on the number of people directly supported and corresponds to the project’s impact on their family, friends
and community. In the developing countries in Africa, Asia and Latin America, the number of direct beneficiaries has been multiplied by four,
whereas in the developed nations of Europe, North America and Oceania, it has been multiplied by two.
Registration Document 2014
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