2014 Registration Document and Annual Financial Report - page 63

Corporate responsibility
Environmental commitments
Accor’s environmental policy is supported by cross-functional management systems covering the environmental performance
of its hotels, products and services, along with training and awareness building for Accor employees. It is designed to effectively
address our environmental challenges in four primary areas: water, energy, attenuation of local impacts and waste management.
Improvement levers in the management
of environmental performance
Accor implements its Charter 21 tool, backed by ISO14001 certification
for some brands and hotels, to reduce the environmental impact of
the activity of its hotels.Through an approach emphasizing eco-design
and innovation, it also seeks to reduce the environmental footprint
of its products and services.
Charter 21 and the OPEN and SET systems
Charter 21 is the name of Accor’s internal environmental management
system. It lists a series of measures to be phased in by hotels:
management measures for setting up an efficient framework for
action (organization, training, information, performance monitoring,
etc.) plus specificmeasures on improving environmental performance
or the management of risks (regulatory, pollution-related, etc.). All
environmental factors (water, energy, waste, etc.) are covered,
along with some social factors (responsible eating, health
& well-being, etc.) (see also description on page 33). Charter 21 also
comes with a toolkit, providing practical tools (checklists, guides,
procedures, training kits, etc.) to help hotels implement each of
the measures listed.
The Charter 21 management system is rolled out across all Accor
Group hotels regardless of operating structure. Hotels use two
proprietary applications that tie in with Charter 21:
application helps hotels manage their sustainable
development performance. It comprises a general Charter 21
module plus three thematic modules: Water & energy; Waste;
and “Plant for the Planet”. Hotels set their annual targets, enter
their data and track their performance indicators. They also use
the application for annual reporting purposes. OPEN is rolled out
across all Accor hotels, except for the Water & Energy module,
which is reserved primarily for owned, leased and managed
hotels. The application is regularly upgraded and available in
eight languages (Chinese, English, French, German, Italian,
Portuguese/Brazilian, Russian and Spanish). It has more than
5,000 users today;
(for “Safety and Environment Tool”) is used for monitoring
safety, environmental and technical aspects of regulatory
compliance. It lists regulations applicable to hotels, plus Accor
standards, and helps hotels identify compliance shortfalls and
manage action plans to remedy non-compliance. Rollout of this
application has been completed in sixteen countries and is under
way in seven more. In other countries, compliance is ensured
by dedicated, locally managed systems.
See page 124 for details on the management of environmental
risks, on the means employed for preventing environmental risks
and pollution, and on the amounts of provisions and guarantees in
relation to environmental risks.
ISO 14001 environmental
management certification
In the last ten years, the ibis, Novotel and Thalassa brands, and
many other Accor Group hotels, have opted to formalize their
environmental commitment by obtaining ISO 14001 certification,
thereby benefiting from the international recognition that this
certification affords.
With this in mind, an environmental management system (EMS) was
set up alongside Charter 21 with the specific capability of meeting
the requirements of the ISO 14001 standard.Themost recent version
of this EMS, named “ISO 14001 in ACTion” was finalized in 2013. It
comprises a set of procedures, methods and documents enabling
hotels to obtain certification. Deployment will be facilitated by an
e-learning module that provides step-by-step support for hotels in
implementing the ISO 14001 EMS. Implementation is monitored
by annual internal audits for each of the certified hotels. In addition,
to verify compliance with ISO 14001 requirements, external audits
are carried out each year on a sample of hotels by an accredited
independent organization.
Under its PLANET 21 program, Accor has already exceeded its
target of ISO 14001 certification for 40% of the hotel base by 2015,
regardless of operating structure. By the end of 2014, 1,000 hotels
in the Accor network had obtained certification, in 57 countries,
if we include owned, managed and franchised hotels. This breaks
down as 799 ibis hotels (78% of the ibis network), 329 Novotel
and Suite Novotel hotels (75% of these networks) and 21 hotels or
other establishments under other banners (Sofitel, Pullman, etc.).
Because of financial and staffing issues, certification objectives
do not apply to hotels in the budget segment, operated under the
hotelF1, Formule 1 and ibis
brands; certification is a highly
demanding process for hotel employees, which makes it difficult
to implement in lightly staffed budget hotels.
Registration Document 2014
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