When this geographic water risk analysis is compared with hotel
water use data, it appears that the most critical regions are located
in Europe and Asia-Pacific:
though hotels in
are generally water-efficient, the region
is home to nearly 500 hotels deemed to be in a high or extremely
high water-stressed situation. The European region therefore
deserves special attention;
, there are fewer hotels in critical regions (around
270, of which nearly 70 in China), but more attention is being
paid to improving water use ratios, which still offer potential for
Accor is especially attentive to hotels in
, which appear
liable to face heightening water stress in the year to come.
This new approach to examining water consumption profile will
help Accor focus its action plans on areas at risk. Particular attention
will be paid to water use trends at the hotels concerned. Water
stress analysis data is factored in when setting water consumption
reduction targets hotel by hotel, along similar lines to the process
for setting energy consumption reduction targets (see page 63).
Water use management program
Over the period 2006 to 2010, Accor achieved a 12% reduction in
water consumption, through major efforts at its hotels worldwide.
Further improvements are sought under the PLANET 21 program,
targeting a 15% reduction in water use per guest in Accor’s
owned, leased and managed hotels over the period 2011-2015.
Efforts here include attentive management of hotel performance,
through monthly tracking, regular reviews, internal benchmarking,
etc. Implementation of Charter 21 also helps improve performance,
by developing best practices such as fitting flow regulators and
sub-meters (for accurate monitoring), abolishing equipment that
wastes water and installing dual-flush toilets.
Other programs that contribute to conserving water resources in
upstream farming operations include the issue of procurement
guidelines (on compliance with organic farming specifications,
for example) and the Plant for the Planet initiative (see page 69).
Water performance in 2014
Accor tracks its hotels’ intrinsic performance by measuring water
consumption in liters per guest,
liters per room night.
Tracking water use
In million cubic meters
Total water use
Total water use
Liters per night
of applicable hotels
1,855 1,912 1,940
79% 87% 88%
of audited hotels
1,465 1,663 1,708
Number of hotels
959 959 959
On a like-for-like reporting basis, water consumption in liters per
guest fell by 5.6% from 2011 to 2014, continuing the downward
trend observed from 2006 to 2010. Per-guest consumption at hotels
in “very high” and “dryland” water stress risk regions showed a
similar fall, of 5.3% from 2011 to 2014.
Registration Document 2014