2014 Registration Document and Annual Financial Report - page 74

Corporate responsibility
Measuring and assessing performance
2
2.6. MEASURING AND ASSESSING PERFORMANCE
2.6.1. CSR INDICES AND STANDARDS
Accor is included in several internationally recognized indices and
standards and its actions in the areas of sustainable development
and human resources have been honored by numerous awards.
In recognition of its commitment to sustainable development, Accor
is included in four major SRI indices and standards:
ƒƒ
Euronext Vigeo Eurozone 120
(formerly ASPI): developed by
European rating agency Vigeo, the Euronext Vigeo 120 index
comprises the world’s top 120 listed companies evaluated in
terms of their performance in corporate responsibility;
ƒƒ
FTSE4Good
: developed by the UK company that created the
FTSE index, the FTSE4Good series measures the performance
of companies that meet globally recognized corporate social
responsibility standards. It uses rating profiles established by
the London-based agency EIRIS, one of the main providers of
environmental, social, governance (ESG) research for responsible
investors in Europe;
ƒƒ
Ethibel Sustainability Indexes
(ESI): these indices provide an
overview of the financial performance of the world’s leading
companies in terms of corporate social responsibility. Their
criteria were defined by Belgium-based consultancy Ethibel in
partnership with the financial rating agency Standard & Poor’s.
Since 2006, Accor has participated in a survey conducted by the
Carbon Disclosure Project on behalf of 475 institutional investors
managing more than 55 trillion dollars in assets. This international
organization asks leading corporations to report on their climate
change strategies, their approach to carbon cost imposition and
their greenhouse gas emissions performance. Accor Group results
show a continuous rise since 2010. In 2014, Accor obtained a rating
of 88C, up from 85B in 2013.
For its 2014 Registration Document, Accor applies the principles
of the
Global Reporting Initiative
, and declares its report “in
accordance” with the G4 Guidelines, Core Option. A table matching
GRI-G4 alongside Accor indicators is available on the Accor website
(
development/management and
performance).
2.6.2. AWARDS AND RECOGNITION
In 2014, Accor was awarded a number of international prizes.
Sustainable development – PLANET 21
In January 2015, Accor was named Industry Mover / Silver Class
in the Sustainability Yearbook 2015 published by the RobecoSAM
asset management firm.
In the UK, the Plant for the Planet program was included in
Sustainability Case Studies, a widely circulated (27,000 companies)
e-book listing the best sustainable development initiatives.
In Romania, the Mihai EminsecuTrust, local partner of the Plant for
the Planet program, won two prizes – “Environmental Protection”
and “Project Impact” – at the 12
th
Civil Society Gala, for its project
“A Forest for Every School”, developed with the Accor Group.
In the Asia-Pacific region, Accor’s environmental program won the
gold medal awarded by the Pacific Asia Travel Association (PATA),
for the second year running.
For the third year running, Accor Brazil won the Caio Awards in 2014
for the ECPAT “Don’t Look Away” campaign on child protection run
during the World Cup as part of the WATCH program.
The four Mercure hotels in South Africa received recognition for their
five years of FairTradeTourism certification, covering: fair pay, good
working conditions, fair trading practices, fair distribution of profits,
and proper observance of human cultural and environmental rights.
Human Resources
For the 17
th
time, the Great Place To Work Institute named Accor
“Best Place to Work” in Brazil, and awarded it second place in its
ranking of “Best Multinational Companies in Latin America”.
In Carta Capital magazine’s listing of“TheMost Admirable Companies
in Brazil”, Accor finished first in the Hospitality category. It has led
this category for five years, and figured in the ranking for fourteen.
Accor won first prize for Leadership Development at the Human
Resources Excellence Awards 2014 ceremony in Singapore.
The HR Idea survey rates Accor as the French company with the
best digital HR strategy: Accor topped the ranking of CAC 40
companies in the HR Idea 2014 survey analyzing digital performance
in human resources.
PATA awarded Accor its gold medal in the “Education and Training
for Building Futures” category, for the program developed by Accor
New Zealand to improve access to training and employment for
young people in difficulty.
Registration Document 2014
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