66% of guests are absolutely
convinced that if we don’t act
now to protect the planet,
future generations will indeed
It is also worth observing that millennials and women are generally more sensitive to sustainable development issues.
- Cut our hotels’ water and energy consumption and CO2 emissions,
- Sort more of our waste, so we can recycle more,
- Promote a more responsible diet,
- Fight food waste,
- Support the development of local communities, etc.
We can be even more effective in all these areas if we incite our guests to engage with us.
The opportunities to interact with them will be all the more effective because our guests are well aware of these issues. What is more, digital technology now offers new solutions that will allow us to interact even more with them.
Most of our guests already take action on a daily basis in their own homes.
And a majority would like to continue these responsible gestures when they stay in our hotels.
But we need to make it easy for them to take action: our guests are willing to make a gesture for the planet or for communities, as long as it is not too complicated. They are even happy to pay a bit more!