Lever collective intelligence
to open up new avenues
Paving the way towards positive hospitality.
By asserting this vision for the next five years, our Group is making corporate social responsibility the centerpiece of its strategy, more than ever before.
Consequently, we need to imagine new ways of doing business, new business models, new concepts, and new products, etc.
We must meet two challenges:
- increase the positive environmental and social impacts all along our current value chain;
- anticipate societal developments so that we always remain a step ahead.
We must turn CSR into a means of catalyzing innovation so we can enrich our hospitality and digital offer with unprecedented services, all based on sustainability.
We cannot address these challenges alone.
The best way of anticipating new trends and accelerating innovation is through collective intelligence and the sharing economy.
We must combine our expertise with that of existing and future partners (start-ups, suppliers, hotel professionals, social enterprises, non-profits, citizens’ groups, etc.) who, like us, are seeking to open up new avenues all over the world.
We must co-innovate, and together create economic value for our Group and/or its partners. In this way, we will guarantee the longevity of our innovations.